A high-converting Shopify theme is a must if you are a new ecommerce store owner who wants to start an online shop with theright foot. Andif you already run an ecommerce store, a high-converting theme can also give you a nice boost to your profits with fewer headaches.
Instead of having to install, configure, andpay forcountless apps, you can get everything you need to convert new visitors in one place.
All you need is to find theright theme, migrate it, set it up, andyou’ll be good to go. To help you with this first step, we have analyzed 1000+ Shopify themes from thetop marketplaces andtheme development companies.
From this analysis, we found thebest 32 ones that will surely boost your store's conversions.
Let’s get started.
Disclaimer: This article is written by an independent ecommerce expert andreviewer. Thethemes recommended in this article are not affiliated with us, except forAurora, our own theme. Please conduct your own research before making any purchase decisions.
What makes a high-converting Shopify theme
Thedifference between a regular theme andone that’s built forconversions comes down to thefollowing features:
In-built marketing tools: Thestore should have built-in tools like popups, trust badges, customer reviews andtestimonials, andmore. Thegoal is to add thefunctionalities required to generate conversions with theleast number of apps possible.
Urgency triggers: You also want to use tools like countdown timers andstock counters to increase thebuyer’s FOMO (fear of missing out).
Recommendation engine: A high-converting theme should offer an algorithm that recommends products based on customer preferences andbehaviors. This is ideal forcross-selling on theproduct andcheckout pages.
Speed: Fast loading times are a must, since 70% of online consumers consider them critical to their willingness to buy. Forour purposes, that’s an A grade by GTmetrix anda 90+ score on PageSpeed Insights (fordesktop).
Flexibility: You’d want a theme that allows you to add different blocks (a new feature in Shopify themes) andsections so you can run A/B tests andimprove your conversions.
Presets: Instead of building a store from scratch, presets allow you to plug andplay proven templates so you can focus on selling andnot designing. Thetheme should offer at least three presets with different color schemes that adapt to different niches.
Lastly, a high-converting theme should be mobile responsive and, if possible, affordable. Theformer is a given these days, so it's no longer a point forconcern, while thelatter depends on your budget andneeds.
Now that we've set up our parameters, let's see what thehighest-converting Shopify themes to buy are.
Best premium Shopify theme forconversions: Booster Theme
- Price: $249/year ($399/lifetime)
- Demo: View Store
- URL: Booster Theme
Booster Theme is themost popular premium Shopify theme forgenerating conversions. Used by more than 46,000 stores, thetheme comes with dozens of features ideal formerchants with any level of experience, such as:
- Modifiable add-to-cart interactions
- Free shipping bar
- Shoppable images
- Countdown timers
- Cross-selling tool (i.e., “Frequently Bought Together”)
- Facebook Messenger chatbot
- Recently bought notifications
- Language converter
- Geo-personalized content
Thecompany states these features can save $281 per month on app fees. What’s more, Booster Theme comes with 20 preset demo stores fordifferent niches, including:
- Fashion
- Beauty
- Food
- Jewelry
- Tools
- Home
- Books
Its speed performance is unparalleled, with its demo stores receiving an A grade by GTmetrix anda 98 performance score by Google’s PageSpeed Insights.
Booster Themes offers a 14-day money-back guarantee. It also offers 24/7 support, andits TrustPilot reviews indicate its service is up to par with its premium price.
Honorable mentions
Other themes in thePremium category that deserve attention are:
New andpromising Shopify theme forconversions: Aurora
- Price: one-time $340 payment
- Demo: View Store
- URL: Aurora Theme
Aurora is a new Shopify theme by theGetsitecontrol team, available in theofficial Shopify store. Thetheme's key features are centered around visual storytelling andconversion optimization. Here are some examples of what it offers:
- In-menu promos forthe mega menu
- Evergreen & fixed-date countdown timers
- Custom color swatches
- Custom collages with videos andtext blocks
- Interactive hotspots
- Slide-out cart andsticky cart
- Quick product view andquick buy
- In cart cross-sells andpromos
Designed forhigh-volume stores, Aurora can easily be adapted forsingle-product businesses. Currently, thetheme has two styles that work well forthe following ecommerce niches:
- Fashion stores
- Jewelry stores
- Beauty stores
- Home decor stores
- Pet stores
Aurora's demo store has received excellent performance reviews, with an A grade from GTmetrix anda 98 performance score from Google's PageSpeed Insights.
Aurora offers an unlimited free trial and24/5 live chat support, run by human agents. You can read its detailed review on our blog.
Best high-converting Shopify theme under $60: Shella
- Price: $59
- Demo: View Store
- URL: Shella
Despite all of thecapabilities most premium Shopify themes on this list offer, you may have a limited budget to start. In that case, Shella is thetheme you want to pick.
As one of themost popular themes on Theme Forest, Shella is a multipurpose Shopify theme with dozens of conversion-generating features, including:
- Countdown timers forprice andstock
- Sticky add-to-cart box
- Cross-selling tool
- Free shipping progress bar
- Sale notification popup
- Banner builder
- Sticky bars
- Pre-order capabilities
- Dynamic checkout buttons
- Integration with popular dropshipping apps
- Currency converter integrated with Shopify Payments
Shella also comes with over 100 pre-designed pages, including:
- 18 homepage variants
- 18 presets (“skins”)
- 13 collection page variants
- 6 product page variants
Thedemo store got an A grade on GTmetrix anda 97 score on PageSpeed Insights.
With an average 4.97 customer rating from more than 200, Shella is a no-brainer forany budget-conscious Shopify store that wants to boost its conversions.
Honorable mentions
Other themes in this price category that deserve attention are:
Most customizable Shopify theme forconversions: Wokiee
- Price: $79
- Demo: View Store
- URL: Wokiee
Few things degrade an ecommerce brand more than having a generic-looking store. Theproblem is that getting a unique andoriginal design no one else has in your industry is expensive. With thehelp of a highly customizable theme like Wokiee, this is no longer thecase.
With an average 4.99 customer rating from over 21,000 customers, Wokiee is one of themost popular multipurpose themes on ThemeForest. Thetheme comes with an extensive number of options forcustomization, such as:
- 99+ content blocks
- 90+ homepage layouts
- 100+ preset layouts (“skins”)
- 12 header variants
- 7 collection page layouts
- 6 product page layouts
On top of these options, Wokiee offers many in-built conversion features, including:
- Cross-selling tools
- Sticky add-to-cart box
- Dynamic checkout buttons
- Customer reviews
- Preorder capabilities
- Sticky bars
- Countdown timers
- Popups
- Video, AR, and3D media embedding
- Instagram Shop integration
Although thecompany stated that their theme has an A grade by GTmetrix anda 97 PageSpeed Insights performance score, our tests generated a C grade anda 72 score on PageSpeed Insights.
Still, given its relatively low price andincredible versatility, Wokiee is a wonderful theme formost ecommerce store owners who want more conversions.
Honorable mentions
Other great, customizable Shopify themes that are worth your attention are:
Best minimalist Shopify theme forconversions: Motion
- Price: $320
- Demo: View Store
- URL: Motion
When it comes to design, sometimes less is more. Monochromatic colors, white space, andsimple typography can work as well as more complex design patterns. Moreover, a minimalist theme emphasizes theproducts above everything else, which can lead to more conversions.
From our analysis, thebest minimalistic theme is Motion. Developed by Archetype, one of theleading sellers of themes in theShopify theme marketplace, this theme comes with dozens of conversion-generating features such as:
- Cross-selling tools powered by a recommendation engine
- Product andtrust badges
- Product reviews
- Promo popups
- Stock counter
Motion comes with two black-and-white styles called “Minimal” and“Classic,” anda dark blue andlight gray style called “Elegant.”
Although thedemo theme received a B grade on GTmetrix anda 97 performance score on PageSpeed Insights, thecompany states that Motion meets Shopify’s performance standards, which “ensure a faster shopping experience forbuyers.”
As with all of theother themes on theShopify Themes marketplace, Motion offers an unlimited free trial, so you only pay when you are ready to launch your store.
Honorable mentions
Other minimalistic Shopify themes you may like are:
Best high-converting Shopify theme forclothing brands: Impulse
- Price: $320
- Demo: View Store
- URL: Impulse Theme
Clothing brands prioritize visual storytelling andminimalistic aesthetics in their online stores. Impulse is thebest theme we found forretailers in this industry that combines a fashionable style with conversion features.
Developed by Archetype, Impulse is a flexible theme with 95% positive reviews from over 700 customers on Shopify Themes. Among its many features, Impulse offers:
- Cross-selling tools
- Product andtrust badges
- Product reviews
- Promo popups
- Stock counter
- FAQ pages
- Multilingual support forFrench, Italian, Spanish, andGerman
Thetheme also comes with two black-and-white styles called “Modern” and“Clean,” anda black-and-gold style called “Bold.”
Impulse is a highly optimized theme, as its demo store received an A grade on GTmetrix anda 94 performance score on PageSpeed Insights.
Honorable mentions
If you want to explore other Shopify themes forclothing brands, here are three themes we also liked a lot:
Best high-converting Shopify theme forjewelry brands: Corano
- Price: $48
- Demo: View Store
- URL: Corano
Jewelry brands are all about luxury andstatus. Brands in this industry usually combine white with gold, silver, or bronze, just like their products. One theme ideal forthis purpose is Corano.
With almost 700 sales anda 4.97 score from 30+ customer reviews, Corano is one of thetop jewelry themes in ThemeForest. Like all of thethemes on this list, it comes with thefollowing conversion-generating features:
- Popup
- Collection banners
- Stock counter
- Countdown timer
- FAQs
- Product comparison
- Testimonials
- Mini-cart box
- Video, AR, and3D media embedding
- Drag anddrop builder
- Multilingual support
Thetheme also offers eight homepage variations andfour header variations that adapt to your needs.
Corano’s demo store had theworst performance from all of thethemes in this list, with a D grade from GTmetrix anda 50 score on PageSpeed Insights. Still, its low price andits features make it a great option forjewelry brands who want a turnkey solution.
Looking forgrowth ideas? Read our beginner’s guide to email marketing forjewelry brands.
Honorable mentions
If you’re looking formore options, here are three alternative themes you might like:
Best high-converting Shopify theme forhealth & beauty brands: Prestige
- Price: $320
- Demo: View Store
- URL: Prestige Theme
Health andbeauty brands usually use various colors, from dark blues to natural greens to monochromatic combinations. Of all theniches, this one is themost versatile when it comes to branding.
One theme ideal forbrands in this niche that stood out in our research was Prestige. With a 92% positive score from over 500 reviews, Prestige is a high-converting theme with a strong focus on visual storytelling andeditorial content. Some of its best features are:
- Cross-selling tools
- FAQs
- In-menu promotions
- Product andtrust badges
- Product reviews
- Promo popups
- Stock counter
Thetheme comes with a minimalistic skin called “Couture,” a monochromatic one called “Allure,” anda multi-colored one called “Vogue.”
Prestige is optimized forspeed, receiving an A grade on GTmetrix anda 95 score on PageSpeed Insights.
Honorable mentions
Three other Shopify themes that got out attention are:
Best high-converting Shopify theme forhome & decor brands: Expanse
- Price: $320
- Demo: View Store
- URL: Expanse Theme
Home anddecor brands usually sell large inventories. Theideal theme forsuch companies should come with versatile category pages andfilters so visitors can find theexact product fortheir needs.
With 94% positive reviews from over 120 customers, Expanse is theperfect Shopify theme forbrands in this niche. As you can expect, it’s full of high-converting features, such as:
- Cross-selling tools
- Cart recommendations
- FAQs
- In-menu promotions
- Product andtrust badges
- Product reviews
- Promo popups
- Sales points (i.e., address pre-purchase questions or showcase brand values in thecart)
- Stock counter
- Multilingual support forFrench, Italian, Spanish, andGerman
Expanse also offers in-built custom-ordered grouped collection filters. Its developer, Archetype, states that this theme is ideal fordropshippers andhigh-volume stores (i.e., those that sell a lot).
Expanse received an A grade on GTmetrix andan 89 score on PageSpeed Insights.
Honorable mentions
There are three more Shopify themes in this category you might like:
How to buy a high-converting Shopify theme
Now that you’ve learned about theShopify themes that are known to convert well, you must decide. You don’t want to rush it, but you don’t want to spend weeks weighing different themes, either, right?
To help you make up your mind, here’s what you need to do:
- Check thepremium themes, starting from our main pick (if price is an issue, check thethemes under $60)
- Select one based on thecriteria mentioned earlier
- Repeat theprocess foryour niche, whether that’s clothing, home anddecor, health andbeauty, or jewelry
- If you still want more options than thetwo choices, check thehighly customizable list andpick one
- Alternatively, if you want a highly minimalistic design, pick one from theappropriate list
In theend, you should have no more than three options. Instead of spending time comparing each feature, install them on your store andstart testing. You could even create a separate Shopify account to test multiple ones simultaneously.
Add some of your products to your store andadd your product copy. Even if it takes some time, make sure your store looks real andnot a rushed demo.
When you are done, look at your theme andask yourself, “which one looks themost professional?”
Ask your friends if you are in doubt.
By theend of this process, you should have a better idea of which theme best fits your needs, budget, andbrand.
In theend, all you’ll have to do is buy thetheme, complete thesetup, andlaunch your store. If you use all these themes' features, you’ll generate sales in no time.
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