A Web Design Pricing Guide: This Is What You Can Expect to Pay - Branding, Design, Development, and Marketing in Los Angeles | Ripe Media (2024)

9 Mar ‘20

In: , / By: Ripe Media

Have you been wondering how much it will cost to design a website?

Web designer paytypically starts at $60per hour. If you are seeking a web designer for a business website, it could cost you between $5,000 and $10,000, with the average price to set-up, design, build, and create original content for a basic website starting at $6,760.

This amount also includes the maintenance of the site and training for the client. It will likely cost more for a custom website, butit’s pretty simple to figure out how much you should plan to spend.

Check out our web design pricing guide right here.

Click Here for a Free Web Design Quote ►

A Web Design Pricing Guide: This Is What You Can Expect to Pay - Branding, Design, Development, and Marketing in Los Angeles | Ripe Media (1)

Where Web Design Pricing Starts

The pricing page design can either go by the hour or a flat fee for the entire website. For an hourly rate, the average freelance web designer may charge about $75 per hour. This figure can vary based on a number of things.

The typical cost to design a website ranges between$27 to $60per hour while the cost to develop the sitecan go up to $100 to $180 per hour.

Freelance graphic design prices can be higher than an in-house web designer since they are not receiving health insurance or other benefits that employees receive. Since freelancers have far less job security and work from contract to contract, the higher rate generally compensates them for the lack of commitment from their clients.

Before committing to a freelancer’s web design pricing, it’s fair to consider the reasons why they would charge more or less than the average $75 per hour. If you are a friend of the freelancer or own a non-profit, they may offer a lower rate. Similarly, if the project is long-term, they may also offer you a lower rate.

On the opposite end,the more pages you’re looking to have designed, the more work a designer will have to do. In these cases, they may offer you a flat rate laying out how much they’re expecting upfront. The average flat rate price for a full website is usually around $6,760 to cover the first year, according to WebFX.com.

These prices may range depending on how much experience the web designer has and what the client’s specific needs are for the website.

How Much a Web Designer Should Charge

So, how much do web designers charge?

A freelance web designer should aim to charge an hourly rate based on their cost of living and their business expenses. It’s better if they avoid charging what they made when working as a full-time employee. This should provide you with some insight on how much to expect a freelance web designer to cost you.

Web design companies will pay for overhead such as equipment, training, health insurance, software licenses, utilities, and so much more. While a freelance web designer has to set their minimum hourly rate if they want to accommodate these expenses. This is how they keep their business up and running.

If their graphic design prices go below their minimum hourly rate, it’ll set a bad precedent. You’ll start expecting this rate and causing the designer tovaluethemselves at this rate. Even if you have less work to offer a web designer, you want to pay them well for the work that they do so that they take the time to do the job well.

The Right Hourly Rate for Web Designers

As mentioned earlier, an entry-level web designer can make between $31 to $42 per hour, with an average rate of $36 per hour.

This number typically includes all web and graphic designers, including those working in-house at agencies. A freelancer’shourly ratecan go higher because they have additional overhead expenses to consider.

You should expect freelance web designers to charge based on their skill level. That means they can charge from $30 to even $100 per hour to design your website. And this price can increase based on what your specific needs for your website are.

Click Here for a Free Web Design Quote ►

How Much Web Designers May Charge Per Website

A freelance web designer may charge between $500 to well over $5,000 per website.

This flat rate will depend on the complexity and severity of the job and the designer’s experience level. The more pages you require, the more you can expect your website to cost.

If your website pages look fairly similar, a web designer can create templates that you can fill out yourself. This method can cut a lot of your costs and make the process much smoother. For example, if you want an e-commerce website, the web designer candesign a templatefor your product pages that you can populate content for yourself.

When determining a graphic design pricing guide, don’t forget the possible web development services charges. The more work your website needs to be developed, the more hours your freelancer must put in. There are web designers who also do development work and others who outsource that job to a developer whichmay also bump up their hourly rate.

If your website design needsconstant revisions and updates, you can expect more web development service charges.

The bulk of your charges would occur within the first year of your website. These charges can range from $500 to $1000 a year, depending on the web designer you’re working with.

Before Hiring a Web Designer

Create a clear plan of how you’d like your website to look and function so that your expectations are clear to prospective web designers.

Web design pricing will always range depending on what you’re looking for and the experience a designer has. To ensure that you’re getting the best deal, compare and contrast multiple prospects before making a final decision. Click here to download a copy of our Web Design Pricing Guide.

For additional help withbrand management and communications —check out our servicestoday!

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A Web Design Pricing Guide: This Is What You Can Expect to Pay - Branding, Design, Development, and Marketing in Los Angeles | Ripe Media (2024)

FAQs

A Web Design Pricing Guide: This Is What You Can Expect to Pay - Branding, Design, Development, and Marketing in Los Angeles | Ripe Media? ›

In: Web Design & Development, / By: Ripe Media

How much does web design and branding cost? ›

Depending on how many pages your site has, you can expect the following costs on average: 1-75 pages: $1000 – $3000. 75-150 pages: $3000 – $6000. 150-250 pages: $6000 – $10,000.

How much should I expect to pay for a website design? ›

Website Builder Expert estimates that the cost to design a website is $30 to $80 per hour, while the cost to actually develop the website is $100 to $180 per hour. Freelancers typically make a higher rate than in-house web designers because they don't receive health insurance and other perks that employees receive.

How much does branding and website cost? ›

  • Brand Visuals (Average Cost: $2,500 - $8,000) Logo design can help up to 75% of consumers remember your brand. ...
  • Brand Messaging and Brand Visuals (Average Cost: $2,500 - $30,000) ...
  • Brand Strategy, Messaging, and Visuals (Average Cost: $30,000+) ...
  • Website Design and Development (Average Cost: $5,000 - $30,000+)

How much should I pay for web development? ›

Web development costs $1000 – $145,000 on average, with most businesses spending $1001 – $10,000 per year. There are a variety of factors that influence web development pricing, including the size of business and website, the scope of your project, your chosen agency, and more.

How much do designers charge for branding? ›

Your small business can expect to pay $100-$300 USD per hour for branding and design services. You can hire a branding freelancer, an experienced boutique branding agency, or a large marketing agency. Spend up to 30% of your startup launch budget if your small business needs to compete in a highly saturated market.

What is a fair price to charge for a logo design? ›

So, typically, how much to charge for logo design beginner? From our experience, we can say that you should charge $50 to $150 for a simple logo as a beginner. But for more complex designs, you should charge anywhere from $300 to $500 or more.

How much do freelancers charge for a website? ›

Average Weekly Charge for a Website

While freelance web designers charge their clients weekly, they usually don't have a rate for it. They use another time-based rate as a reference and adjust it accordingly. Based on the hourly rate, freelancers charge clients $1,250-$1,500/week on average.

Why do website designers charge so much? ›

A custom website is typically more expensive than a template-based website because it requires a higher level of design and development expertise. Custom websites are designed specifically for a particular client and their unique needs.

What is in a full branding package? ›

A branding package is a series of assets that establish uniformity for your brand. This includes everything from a series of responsive logo variations to a color palette, typography, messaging, graphic elements, and style guides. These assets unite a style and ideology through consistency.

How much should a full branding cost? ›

Branding small businesses comes with an initial cost of $2,000 to $10,000 on average. This cost depends on the amount of work you need to be done. A simple primary logo will be the cheapest option, while a full website buildout and style guide can cost ten times as much.

How much does full branding cost? ›

Since every brand's specific needs vary, branding package pricing ranges from $2,000-$75,000. If you're working with one of the big agencies, you can expect to pay even more than that.

How much does a 5 page website cost? ›

As a general guideline, you can expect to pay anywhere between $500 to $5000 for a 5-page website. This wide price range is due to the various options available for website development. Website builders such as Wix, Squarespace, and WordPress.com offer affordable solutions for creating a 5-page website.

How much do companies pay for web development? ›

Best-paid skills and qualifications for Web Developers

Web Developers with this skill earn +46.17% more than the average base salary, which is $79,593 per year.

How much should a new web developer charge per hour? ›

As a beginner web developer/designer, your hourly rate will depend on several factors, including your level of skill and expertise, the complexity of the projects you're working on, your location, and the market demand for your services. Generally, beginner freelancers might charge anywhere from $15 to $50 per hour.

Do web designers do branding? ›

A web designer uses the brand identity that the brand designer has developed in order to design the website. A web designer focuses on devising a strategy in order to achieve the goals of the business through their online distribution channel i.e the website.

How much does it cost to design a website for a small business? ›

The average cost to create a website for a small business is $1000 to $48,000. This average includes purchasing your domain name and website hosting plan, as well as designing and building your site. How much your business pays to create your website will depend on its size, features, and complexity.

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