Adobe loses Figma and (almost) everyone wins (2024)

Adobe has abandoned its $20 billion Figma takeover due to opposition from antitrust regulators, particularly those in the U.K. and EU. Figma CEO Dylan Field says he’s “disappointed” and both companies say they disagree with the watchdogs’ reasons for opposing the deal. As my colleague Jessica Mathews writes in today’s Term Sheet newsletter, the episode is bad news for private market investors, as the deal was supposed to prove that good exits were still possible.

However, ‘tis the season to be jolly—and for the main players in this scenario, the outcome is in many ways a positive one.

For Figma, the deal’s collapse comes with a $1 billion termination fee. That’s nothing to be sneezed at, even if the UX design tool company is already doing very nicely indeed. According to The Information, annual recurring revenue is up 40% year on year, likely surpassing $600 million this year, and now an IPO may beckon in 2025 or later.

Adobe’s share price rose 3% on the news, so its investors clearly see this as a win—don’t forget that the announcement of the acquisition in September 2022, at a valuation many thought was outlandish, knocked 20% off Adobe’s share price.

Even fans of the deal see considerable upside for Adobe in its failure. Constellation Research’s Liz Miller reckons the regulators blew it by hearing the word “design” and conjuring up conflicts that don’t exist—Adobe’s inferior and largely abandoned competitor to Figma, XD, was never a major part of its portfolio anyway. However, Miller wrote today, “The regulators may have done Adobe a solid by dragging their heels and bungling these inquiries”:

“Let’s, for argument’s sake, imagine a world in which the deal swam forward smoothly and realized a close date of mid-2023. This would have been in the THICK of the earth-shaking shift to generative AI.Would the world be a bit different if Adobe had been pushed into deciding between the investment into Figma and the investment into bringing the Firefly portfolio of AI models to market?…While regulators were lamenting that Adobe would use their posture in the marketplace to miss out on improvements and innovations, tools like Generative Fill and Firefly Image models have radically changed the work of creation in ways we couldn’t have truly envisioned when the headlines first broke about Adobe and Figma. The time free from the chaos of acquisition allowed Adobe’s roadmap into an AI-enriched creative future to unfold.”

And finally, let’s spare a thought for the regulators, who get to hold aloft the scalp of what they—rightly or wrongly—saw as a significant killer acquisition. They’ve blown it in the past by applying insufficient skepticism to acquisitions that turned out to have removed big potential competitors from the scene, notably Facebook’s purchases of Instagram and WhatsApp. (In the latter case, Facebook told the European Commission at the time of the 2014 takeover that it couldn’t automatically match user data from both services; it then went on to do just that, earning a $122 million fine for providing misleading information.) Killing Adobe-Figma overcomes some of that lingering embarrassment, and maybe a strong and independent Figma really will end up generating the anti-Adobe competition that the regulators feared would have been lost.

Always look on the bright side and all that. More news below.

David Meyer

Want to send thoughts or suggestions toData Sheet?Drop a linehere.

NEWSWORTHY

TikTok moderation. AGuardian investigation, based on internal company messages, has revealed that TikTok apparently moderates Amazon’s accounts on the platform with a particularly light touch. Moderation staff were told not to take down any of the five dozen accounts, or even to “flag” them for content guideline violations. Amazon is one of the biggest advertisers on TikTok, which denies giving the company special treatment. The newspaper also reports that TikTok moderators were told to give an easy ride to celebrities like Russell Brand and Sam Smith.

ActivityPub boom. Flipboard is joining the “fediverse” through its adoption of the ActivityPub protocol, according to TechCrunch. This means Flipboard content will be open for interaction on other platforms that plug into the fediverse, and Flipboard users will be able to do the same with content from those services. Meta’s Threads has also started testing the open-source protocol, which has long been key to platforms like Mastodon and Lemmy. WordPress also supports it, and tech publication The Verge is also about to plug its short posts into the fediverse. The Verge editor-in-chief Nilay Patel: “If we don't try radical new things the platforms will kill us all anyway.”

TomTom’s car AI. The Dutch navigation firm TomTom has partnered with Microsoft to create an AI chatbot for cars. As Reuters reports, the aim is to let drivers “converse naturally with their vehicles” about things like entertainment and (obviously) navigation, using OpenAI’s underlying technology.

ON OUR FEED

“A secure, resilient, and interoperable Internet benefits the public interest and supportshuman rightsto privacy and freedom of opinion and expression. This is endangered by technologies, such as recent proposals for client-side scanning, that mandate unrestricted access to private content and therefore undermine end-to-end encryption and bear the risk to become a widespread facilitator of surveillance and censorship.”

The Internet Architecture Board, which oversees (surprise) the Internet’s architectural development, does not like legislative proposals in the U.S., U.K., and EU to force device manufacturers to allow the scanning of people’s communications before encryption or after decryption.

IN CASE YOU MISSED IT

Jeff Bezos reveals his formula for running the perfect meetings to weed out those ‘who pretend to have done the reading’, by Orianna Rosa Royle

Apple scrambles to salvage its $17 billion smartwatch business amid a looming ban over patent infringement, by Bloomberg

Google will pay $700 million to settle state claims its Android app store stifled competition, by the Associated Press

Nikola founder who ‘over and over’ made false claims about his startup’s electric trucks gets 4 years in prison, by the Associated Press

Foreign hackers did not change vote totals or otherwise compromise the integrity of 2022 elections, declassified documents says, by the Associated Press

Arm lays off over 70 software engineers in China and will relocate some of the jobs outside the country as U.S. chip restrictions take hold, by Bloomberg

BEFORE YOU GO

Campaigning with AI. Imran Khan, the former Pakistani prime minister who is currently imprisoned on charges of leaking classified documents that his supporters claim are intended to stop him from contesting upcoming elections, has released a campaign video that was made partly using AI.

As reported by AFP, Khan sent his team a barebones script, which they then expanded and realized using ElevenLabs AI that was trained on previously recorded audio of his voice. Khan in the video: “My fellow Pakistanis, I would first like to praise the social media team for this historic attempt.” Jibran Ilyas, from that team: “This was a no-brainer for us, when Imran Khan is no longer there to actually meet at a political rally. It was to get over the suppression.”

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Adobe loses Figma and (almost) everyone wins (2024)

FAQs

Did Adobe lose Figma and almost everyone wins? ›

Adobe has abandoned its $20 billion Figma takeover due to opposition from antitrust regulators, particularly those in the U.K. and EU. Figma CEO Dylan Field says he's “disappointed” and both companies say they disagree with the watchdogs' reasons for opposing the deal.

Why did Adobe back out of Figma? ›

On Monday, Dec. 18th, Adobe decided to terminate its acquisition after hitting several regulatory roadblocks in the UK and EU. Figma CEO, Dylan Field, commented on the decision, saying the two companies “no longer see a path toward regulatory approval” which is why the deal was shelved.

Why did the Figma deal fail? ›

Adobe and Figma cancel their $20B deal due to regulatory hurdles, altering market dynamics. Figma's future. Figma retains independence, ensuring continued innovation and autonomy in design.

Who was the CEO of Figma's Laments demise of the $20 billion deal with Adobe? ›

Laments Demise of $20 Billion Deal With Adobe. Dylan Field believed that selling his software company to a bigger rival would be good for competition and consumers. Regulators saw it differently.

Is Dylan Field a billionaire? ›

Field reportedly became a billionaire about a decade after founding Figma: In September 2022 Adobe acquired the company for $20 billion—bolstering his net worth beyond $2 billion in one of the year's largest mergers.

Is Figma still free after Adobe? ›

Figma will be forever free for students and educators. If you are using Figma in a learning environment, you may be eligible to get our Professional plan for free.

Who owns Figma now? ›

On September 15, 2022, we announced that Figma entered an agreement to be acquired by Adobe, our biggest collaboration yet.

What will replace Figma? ›

  • What Is Figma and How Does Collaborative Design Work? What features to look for in Figma alternatives?
  • 10 Best Figma Alternatives in 2024. ClickUp. Freehand by InVision. Framer. UXPin. Sketch. Siter. Moqups. Penpot. Corel Vector (Gravit Designer Pro) Lunacy.
Feb 14, 2024

What will happen to Figma after Adobe purchase? ›

It wasn't long after that suggestion, and the findings altogether, that Figma and Adobe announced they would remain independent.

What will happen to Adobe XD after Figma? ›

The deal to purchase Figma fell apart under regulatory pressure in December and the creative software giant hadn't announced whether it would resurrect XD or attempt to build another competitor. “We have no plans to further invest in it,” a spokesperson said Tuesday of XD.

Will Adobe get rid of Figma? ›

Although both companies continue to believe in the merits and procompetitive benefits of the combination, Adobe and Figma mutually agreed to terminate the transaction based on a joint assessment that there is no clear path to receive necessary regulatory approvals from the European Commission and the UK Competition and ...

Did Microsoft try to buy Figma? ›

Adobe is seeking approval from regulators in Europe to complete its proposed $20 billion Figma deal. According to a filing, Figma CEO Dylan Field talked to another public company about a potential deal but didn't receive interest. That company was Microsoft, according to a person familiar with the matter.

How much did Dylan Field own of Figma? ›

He is estimated to own 10% of Figma's stock.

How much is Figma worth? ›

Figma was valued at more than $2 billion by April 2020 and $10 billion by the end of May 2021. After the Adobe acquisition of Figma at a $20 billion valuation fell through in December 2023, CB Insights noted that based on earning metrics, Figma would be worth between $8.3-9 billion.

What company is behind Figma? ›

On Dec. 18, a $20 billion deal by Adobe, the software giant, to buy Figma, a San Francisco start-up darling, fell apart after more than a year of regulatory scrutiny. In a blog post that day, Dylan Field, Figma's chief executive and co-founder, painted an optimistic picture of what would come next.

Are Figma and Adobe abandoning? ›

Fifteen months into the regulatory review process, Figma and Adobe no longer see a path toward regulatory approval of our proposed acquisition. Figma and Adobe have reached a joint decision to end our pending acquisition.

Does Figma compete with Adobe? ›

But if collaboration is important to you and your team, Figma is the best choice for you. It was designed from the bottom up with teamwork in mind, and as such, no other software will be able to compete against it any time soon. It also outpaces Adobe XD.

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