Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (2024)

Table of Contents
VTech Switch and Go 3-in-1 Rescue Rex VTech Switch and Go 3-in-1 Rescue Rex Crayola Ultimate Light Board Crayola Ultimate Light Board My Squishy Little Little Dumplings Toy My Squishy Little Little Dumplings Toy Flybar 6 Volt Battery Powered Bumper Car Blue Flybar 6 Volt Battery Powered Bumper Car Blue LeapFrog Magic Adventures Telescope LeapFrog Magic Adventures Telescope Crayola Scribble Scrubbie Cloud Playset Crayola Scribble Scrubbie Cloud Playset NATIONAL GEOGRAPHIC Volcano Bean Bag Toss Game for Kids NATIONAL GEOGRAPHIC Volcano Bean Bag Toss Game for Kids Skyrocket Mega Chomp Remote Control Shark Skyrocket Mega Chomp Remote Control Shark The ONE Music Group Smart Piano Keyboard The ONE Music Group Smart Piano Keyboard Dog-E Interactive Robot Dog Dog-E Interactive Robot Dog Magic Mixies Magical Misting Crystal Ball Magic Mixies Magical Misting Crystal Ball Popdarts Original Game Set Popdarts Original Game Set Easy Playhouse Easy Playhouse Fairy Tale Coloring Pages Castle Easy Playhouse Easy Playhouse Fairy Tale Coloring Pages Castle Clixo Clixo Crew 30-Piece Pack Clixo Clixo Crew 30-Piece Pack WHAT DO YOU MEME? Search Party: Chaos at the Park WHAT DO YOU MEME? Search Party: Chaos at the Park Ravensburger Gravitrax Starter Set Marble Run Ravensburger Gravitrax Starter Set Marble Run Kinetic Sand Construction Site Folding Sandbox Playset Kinetic Sand Construction Site Folding Sandbox Playset KidKraft Ultimate Spaceship Wooden Pretend Play Set KidKraft Ultimate Spaceship Wooden Pretend Play Set Bluey Mega Bundle Home Bluey Mega Bundle Home SmartLab Squishy Human Body SmartLab Squishy Human Body Insights, advice, suggestions, feedback and comments from experts FAQs
Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (1)

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Kids are picky, fickle little creatures, and honestly, that’s a big part of their charm. The toys they want are ever-changing, and it can be seriously hard to keep up with what trend is cool and what’s “Ugh, so lame, Mom.” Thankfully, there are people out there like myself whose job is to figure out what our kids want before it’s sold out and going for the price of a small car on eBay.

This year, there have been a few new themes that have stood out to me: robots, food toys, and dinosaur toys like this cool 3-in-1 Rescue Rex from Vtech that provides hours of play and all things remote-controlled. It makes sense given the 30th anniversary of Jurassic Park, the new Transformers, and the focus on STEAM toys, which food is very much a part of. (What is baking if not art and math?)

Pretend play is having a moment, and one of my favorites is a Girl Scout Cookie Booth from Little Tikes that our testers loved, and even babies are getting in on it with the Fisher Price Learn and Laugh DJ Mix Table. Simply put, it's a great year to be a kid.

I've spent over 100 hours researching toys this year between meetings with brands, toy fairs, and testing toys with groups of children, so trust me — these are the toys your kids will definitely want this year.

1

Best Combination Toy

VTech Switch and Go 3-in-1 Rescue Rex

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (2)

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (3)

1

Best Combination Toy

VTech Switch and Go 3-in-1 Rescue Rex

Now 40% Off

Yes, it's a dinosaur, but it's also a police car, a fire truck, and a helicopter. It transforms into all three. It's not a tricky transformation, either. Once your child figures it out, they're good. It's four toys in one.

2

Best Art Board

Crayola Ultimate Light Board

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (4)

2

Best Art Board

Crayola Ultimate Light Board

Your future Judy Chicago or Kehinde Wiley could get their start with this light-up drawing board by Crayola. This enchanting coloring toy illuminates your children's artwork, inspiring them to create more and more illustrations. Powered by three AA batteries, this board utilizes washable color gel markers that create bright and bold lines that your kid will absolutely adore.

3

Best New Small Interactive Toy

My Squishy Little Little Dumplings Toy

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (5)

3

Best New Small Interactive Toy

My Squishy Little Little Dumplings Toy

Now 69% Off

Squeezy interactive dumplings are a bit reminiscent of Wowwee's Fingerling toys, except these are much cuter. You squeeze their little cheeks, and its little body pops right out of the head, and the eyes move up and down.

We promise it's nowhere near as strange as it sounds. It's positively sweet, and kids are going wild for it. (Mine certainly are.) These are available for preorder right now, shipping the week of Nov. 15. 2021.

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4

For the Speed Racers

Flybar 6 Volt Battery Powered Bumper Car Blue

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (6)

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (7)

4

For the Speed Racers

Flybar 6 Volt Battery Powered Bumper Car Blue

Now 13% Off

Got a little future daredevil on your hand? Why not get them one of these very slow (1mph) bumper cars? It's battery-charged and controlled via dual joysticks under each hand.

Just make sure that your child is at least 18 months old, and always strapped in and buckled before setting them loose to annoy the cat and each other. They will have tons of fun, though.

5

For Future NASA Engineers

LeapFrog Magic Adventures Telescope

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (8)

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (9)

5

For Future NASA Engineers

LeapFrog Magic Adventures Telescope

It's a real telescope, I promise. It's also a learning tablet that comes complete with tons of different cards that teach your little ones all about space. It also has games for your kids to play as they learn about our universe, making each of them a tiny astronaut.

6

Best Creature Creator

Crayola Scribble Scrubbie Cloud Playset

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (10)

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (11)

6

Best Creature Creator

Crayola Scribble Scrubbie Cloud Playset

Now 33% Off

Do you have a future Picasso on your hands? Let your child indulge their inner artist and love of cute creatures with the Crayola Scribble Scrubble Cloud Playset.

In the kit your child will get a koala-corn and owl-icorn and a set of special markers, a rainbow slide, and a tub to wash off the creations. It's utterly charming.

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7

Volcanic Cornhole

NATIONAL GEOGRAPHIC Volcano Bean Bag Toss Game for Kids

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (12)

7

Volcanic Cornhole

NATIONAL GEOGRAPHIC Volcano Bean Bag Toss Game for Kids

Take cornhole and mix it with ring toss, and you'll get close to the fun of this game, but it won't quite make it because this is so much better. Plus, the bean bags look like magma!

8

Best RC Toy

Skyrocket Mega Chomp Remote Control Shark

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (13)

8

Best RC Toy

Skyrocket Mega Chomp Remote Control Shark

If you want to see your child cackle with glee, get them this remote-control shark. It chomps as it goes, and it's actually pretty quick. Don't worry — it's light and doesn't hurt when your child inevitably chases you down while you're cooking dinner one evening. It's a cat's worst nightmare, but they're good at hiding.

9

Best Instrument

The ONE Music Group Smart Piano Keyboard

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (14)

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (15)

9

Best Instrument

The ONE Music Group Smart Piano Keyboard

If your child is itching to pick up a new instrument, but you're not sure if you have the cash to shell out for lessons, bring home this quality keyboard.

It functions just like a regular piano keyboard, but it also features the ability to teach your child new music by connecting to an app. The keys will light up and show your kid how to play songs. It's entertaining and will leave your child with music skills to last a lifetime.

If the skill really takes off, you can also bring home this 88-key piano keyboard that teaches music in the same way.

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10

2023 Toy of the Year

Dog-E Interactive Robot Dog

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (16)

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (17)

10

2023 Toy of the Year

Dog-E Interactive Robot Dog

Now 19% Off

Our 2023 Toy of the Year, Dog-E is one of the most fun toys I've seen in recent history. It's an app-controlled robot dog that does tons of tricks, including playing tug of war, making tons of sounds, and even playing games with your child through the app.

11

Most Exciting Surprise Toy

Magic Mixies Magical Misting Crystal Ball

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (18)

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (19)

11

Most Exciting Surprise Toy

Magic Mixies Magical Misting Crystal Ball

Now 53% Off

Moose Toys have some real magical mojo, and this year, they really hit it out of the park. The Magical Mixies Crystal Ball is a step up from 2021's cauldron.

There's a lot happening with this toy: it's a crystal ball that lights up and has "eerie smoke" (glycerin steam), and kids use their magic wand to make a surprise creature appear. That creature has over 80 sounds and reactions, acting a bit like a Zoltar or Magic 8 ball. Kids can do it over and over again, and the crystal ball also doubles as a night light! Kids love this toy so much that we named it our toy of the year in 2022.

More: The Best Outdoor Toys for Kids

12

Best New Dart Game

Popdarts Original Game Set

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (20)

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (21)

12

Best New Dart Game

Popdarts Original Game Set

Now 14% Off

Remember the bottle trend from a few years ago where kids were trying to flip a half-full bottle of water to land on its base? It's like that, with the addition of having a dart element to it. Also, it's way easier to land these darts.

The darts are built with suction cups that stick pretty well to most surfaces without damaging them. How do I know? My kids landed their darts on my oh, so brand-new television ... and it was fine.

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13

Best Coloring Toy

Easy Playhouse Easy Playhouse Fairy Tale Coloring Pages Castle

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (22)

13

Best Coloring Toy

Easy Playhouse Easy Playhouse Fairy Tale Coloring Pages Castle

We're all trying to be just a little bit better to the planet, and that can start by decreasing the amount of plastic toys we buy our kids.

This cardboard castle lets kids do the work of decorating it, thanks to the coloring-pages exterior. And it should be noted that just because it's cardboard doesn't mean it's not sturdy. Think of all the boxes your kids keep around for months and months just because they've determined it's the perfect theatre/mailbox/veterinary office.

14

Most Innovative Building Toy

Clixo Clixo Crew 30-Piece Pack

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (23)

14

Most Innovative Building Toy

Clixo Clixo Crew 30-Piece Pack

Part building block, part origami, part magical screen-distraction device, the Clixo is one of our favorite new toys. Made of flexible, durable plastic paper, the Clixo shapes can be formed into infinite shapes and designs, providing kids hours of stimulating builds.

15

A Fun Game for All Ages

WHAT DO YOU MEME? Search Party: Chaos at the Park

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (24)

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (25)

15

A Fun Game for All Ages

WHAT DO YOU MEME? Search Party: Chaos at the Park

Part hidden figures, part Where's Waldo, part Clue? This game is made for elementary-age kids but is seriously fun for the whole family. Honestly, I brought it to a brewery after the kids played it, and a bunch of tipsy women (like myself) loved it.

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16

Best Marble Run Toy

Ravensburger Gravitrax Starter Set Marble Run

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (26)

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (27)

16

Best Marble Run Toy

Ravensburger Gravitrax Starter Set Marble Run

Now 14% Off

Your little engineer will be able to unleash their creativity and innovation with this Gravitrax Marble Run. The 122-piece starter set can be assembled in infinite ways. This superior marble-run system combines kinetics, magnets, and design creativity to propel the marbles in different directions.

Your child will be obsessed with finding new ways to put it together. Once they've mastered the starter set, you can purchase extra pieces to create a unique system all their own.

17

Best Sand Toy

Kinetic Sand Construction Site Folding Sandbox Playset

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (28)

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (29)

17

Best Sand Toy

Kinetic Sand Construction Site Folding Sandbox Playset

Now 37% Off

Unfortunately, it doesn't seem like kinetic sand is going anywhere, anytime soon. The ever-popular toy has some big things happening this year, including awesome play sets like these that your kids are sure to love, and sure to scatter.

18

Ready for Takeoff

KidKraft Ultimate Spaceship Wooden Pretend Play Set

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (30)

18

Ready for Takeoff

KidKraft Ultimate Spaceship Wooden Pretend Play Set

Not many pretend play toys have delighted our testers as thoroughly as this spaceship. It's a wooden, puzzle-style build, with lights, sounds, and projectors. The inside has this cool, hologram/Trekkie-style screen that makes kids feel like they're really doing something special — and they are — they're flexing creative muscles.

The only drawback is that you'll have to flex your muscles to move it, because it is heavy.

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19

Best for Bluey Fans

Bluey Mega Bundle Home

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (31)

19

Best for Bluey Fans

Bluey Mega Bundle Home

Chances are, if you have a toddler or a preschooler, they love Bluey. The Aussie sensation now on American television features a family of blue heeler dogs as they go about their daily lives.

Let your children take these characters out of the cartoon world, using their own imaginations as they play with this deluxe home set from the show. It comes with the whole family, their house, a barbecue, and a picnic table.

20

Best Learning-Anatomy Toy

SmartLab Squishy Human Body

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (32)

20

Best Learning-Anatomy Toy

SmartLab Squishy Human Body

“What’s this called?” “Where’s my funny bone?”

Got a body-curious kid? This is the toy they need. Not only is it a fun squishy toy, but it also properly labels each part of the body in plain and simple English. It’s informative and a real riot for kids who are into it.

Plus, it comes with tweezers to get the organs out, which is gross and cool.

Insights, advice, suggestions, feedback and comments from experts

As an Expert Toy Researcher and Enthusiast

As an expert toy researcher and enthusiast, I have spent over 100 hours researching toys this year. I have attended meetings with brands, toy fairs, and conducted extensive testing with groups of children. My goal is to figure out what toys kids want before they become sold out and expensive on platforms like eBay.

Through my research, I have identified several new toy themes that have stood out this year: robots, food toys, and dinosaur toys. These themes align with the 30th anniversary of Jurassic Park, the popularity of the Transformers franchise, and the focus on STEAM (Science, Technology, Engineering, Arts, and Mathematics) toys. Pretend play has also been a significant trend, with toys like the Girl Scout Cookie Booth from Little Tikes and the Fisher Price Learn and Laugh DJ Mix Table gaining popularity.

Concepts Discussed in the Article:

  1. VTech Switch and Go 3-in-1 Rescue Rex: This toy is a dinosaur that transforms into a police car, fire truck, and helicopter. It provides hours of play and is remote-controlled.

  2. Crayola Ultimate Light Board: This light-up drawing board by Crayola illuminates children's artwork and comes with washable color gel markers.

  3. My Squishy Little Little Dumplings Toy: These interactive dumplings have moving eyes and a body that pops out of the head when squeezed. They are available for preorder.

  4. Flybar 6 Volt Battery Powered Bumper Car Blue: This battery-powered bumper car is controlled via dual joysticks and is suitable for children aged 18 months and older.

  5. LeapFrog Magic Adventures Telescope: This telescope doubles as a learning tablet and comes with cards that teach children about space. It also includes games for interactive learning.

  6. Crayola Scribble Scrubbie Cloud Playset: This playset allows children to color and wash off their creations. It comes with a koala-corn and owl-icorn, special markers, a rainbow slide, and a tub for washing.

  7. NATIONAL GEOGRAPHIC Volcano Bean Bag Toss Game for Kids: This bean bag toss game combines cornhole and ring toss and features volcano-themed bean bags.

  8. Skyrocket Mega Chomp Remote Control Shark: This remote-control shark chomps and moves quickly. It provides entertainment without causing harm.

  9. The ONE Music Group Smart Piano Keyboard: This keyboard functions like a regular piano keyboard and can teach children how to play songs by connecting to an app. It lights up the keys to guide the user.

  10. Dog-E Interactive Robot Dog: This app-controlled robot dog performs tricks, plays games, and makes sounds. It can interact with children through the app.

  11. Magic Mixies Magical Misting Crystal Ball: This crystal ball lights up and produces "eerie smoke" when activated with a magic wand. It reveals surprise creatures with over 80 sounds and reactions.

  12. Popdarts Original Game Set: This dart game involves landing darts with suction cups on various surfaces. It is easier to play and does not damage surfaces.

  13. Easy Playhouse Fairy Tale Coloring Pages Castle: This cardboard castle allows children to decorate and color the exterior. It is sturdy and eco-friendly.

  14. Clixo Clixo Crew 30-Piece Pack: This building toy combines building blocks, origami, and flexible plastic paper to create infinite shapes and designs.

  15. WHAT DO YOU MEME? Search Party: Chaos at the Park: This game is a combination of hidden figures, Where's Waldo, and Clue. It is suitable for all ages and provides fun for the whole family.

  16. Ravensburger Gravitrax Starter Set Marble Run: This marble run set includes 122 pieces that can be assembled in various ways. It combines kinetics, magnets, and design creativity.

  17. Kinetic Sand Construction Site Folding Sandbox Playset: This playset includes kinetic sand and construction-themed accessories for imaginative play.

  18. KidKraft Ultimate Spaceship Wooden Pretend Play Set: This wooden spaceship playset features lights, sounds, projectors, and a hologram/Trekkie-style screen. It encourages creative play.

  19. Bluey Mega Bundle Home: This deluxe home set features characters from the popular children's show Bluey. It includes the Bluey family, a house, a barbecue, and a picnic table.

  20. SmartLab Squishy Human Body: This toy is a squishy model of the human body that teaches children about anatomy. It comes with labels and tweezers for interactive learning.

These toys have been selected based on their appeal to children, their educational value, and their innovative features. Trust me, as an expert toy researcher, these are the toys that your kids will definitely want this year.

Kids Are Already Begging for the New Elmo — So Beat the Masses and Grab These Toys Early This Year (2024)

FAQs

What are the main characteristics that a popular toy must have in order for kids to want to buy it? ›

What makes a good toy?
  • Inspires active play. Kids need to do something—push, pull, dissect, build—with a toy. ...
  • Sturdy and well-made. Shoddy toys only frustrate, encouraging kids to destroy, not create.
  • Lends itself to more than one use. ...
  • Challenges but doesn't frustrate.

How many toys are normal? ›

As an approximate guide, try to keep the number of toys immediately available to under 4 for a premobile child, under 8 for a crawling child, and under 12 for a toddler, depending on the size of the space and number of parts to each toy. A set of stacking cups or a basket of duplo blocks counts as one toy by this rule.

Is it normal for a 13 year old to play with toys? ›

While most 13-year-olds have given up their childhood toys, they still play with their friends in a variety of ways. From slumber parties and camping out in the backyard to board games and sports activities, most 13-year-olds want to be active with their friends.

What makes toys appealing to children? ›

The toys selected for the young child should appeal to sensory motor and intellectual needs. They should catch and hold the child's attention, provide repetition, stimulate exploration, and allow discovery. Toys should develop creativity by inviting fantasy and make-believe play.

Is 12 too old for toys? ›

Yes, it is completely normal for 12-year-olds to play with toys. At this age, many children (boys or girls), regardless of gender, engage in toy play. It's a healthy part of development, with no specific age limit for outgrowing toys. Many adults continue to enjoy toys as well.

Is 11 too old for toys? ›

The condensed version is - kids are NEVER too old for toys! If your child starts to seem too old for toys, it isn't time to get rid of playthings altogether. This is a new developmental stage, and just like when they progressed from a tricycle to a bike, it is time to transition to a different types of play.

Is 12 too old to play with toys? ›

It's absolutely fine. Chances are, other kids your age sleep with a toy or stuffed animal, too, but just don't want to admit it.

What toy starts with O? ›

Show and Tell Letter O Item List
  • Octopus (photo, stuffed animal, toy, book)
  • Oreos.
  • Olaf – Frozen movie (toy, stuffed animal, doll, movie)
  • Outer space toy, book.
  • Overalls.
  • Orange Juice.
  • “Olivia” the pig books.
  • Oatmeal cookies.
Nov 18, 2023

What toy starts with E? ›

Show and Tell Letter E Item List
  • Elephant (book, stuffed animal, photo)
  • Eggs (candy, play food)
  • Ear muffs.
  • Eeyore – Winne the Poo (book, movie, stuffed animal)
  • Elmo (book, show, stuffed animal)
  • Eyeglasses.
  • Eraser.
  • Engine (toy train, car)
Jan 16, 2024

What is the best criteria to use for choosing toys for children? ›

Toys should match a child's developmental level and age. Toys should be clean and have no sharp corners or small, detachable parts. They should also not contain unsafe, toxic or flammable materials.

What is the most important consideration when choosing a child's toy? ›

Be sure to consider your child's temperament, habits, and behavior whenever you buy a new toy. Even a child who seems advanced compared with other kids the same age shouldn't use toys meant for older kids. The age levels for toys are determined by safety factors, not intelligence or maturity.

What is the most important factor to consider when choosing toys? ›

Age Appropriateness: Always check the toy's recommended age range. Some toys may contain small parts that may pose a choking hazard for younger children. 2. Material and Construction: Look for toys made of non-toxic materials that are sturdy and durable.

What are the characteristics of popular children? ›

Children who are popular are outgoing, assertive, and prosocial or aggressive (or both); they too are not withdrawn.

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