Poppy, the twice-Grammy-nominated singer-songwriter and performance artist, has unveiled a captivating music video for her song 'Dying To Forget'. This release marks another step in her artistic evolution, showcasing her unique blend of industrial, pop, and surrealist influences. The video, directed by Orie McGuiness, is a powerful visual spectacle that perfectly complements Poppy's distinctive style.
What makes this video particularly intriguing is the way it captures the raw energy of Poppy's live performances. The industrial backdrop and the thrashing spectators create an intense atmosphere, emphasizing the song's heavy-hitting lyrics. It's a testament to Poppy's ability to engage her audience and create an immersive experience, even in a pre-recorded setting. Personally, I find it fascinating how Poppy has managed to translate her live show into a compelling visual narrative, making the video an essential watch for fans.
The collaboration with Isaac Hale of KNOCKED LOOSE and Stephen Harrison of HOUSE OF PROTECTION adds another layer of intrigue to the video. Their involvement as writers not only highlights the song's collaborative nature but also suggests a deeper connection between Poppy and these artists. It's a detail that I find especially interesting, as it hints at a potential future collaboration or a shared artistic vision.
The 'Dying To Forget' video is a significant release, coming on the heels of Poppy's critically acclaimed seventh studio album, 'Empty Hands'. The album, which draws from a wide range of influences, has been praised for its heavier, savvier, and quirkier sound. Pitchfork's review, in particular, highlights the album's versatility and Poppy's ability to amplify her strengths. This video, therefore, serves as a visual companion to the album, providing a glimpse into the world that Poppy has created.
Poppy's 'Constantly Nowhere' tour, which includes dates in Australia, Europe, and North America, is a testament to her global appeal and the impact of her music. The tour, featuring support from LANDMVRKS and THOUSAND BELOW, is a celebration of 'Empty Hands' and a chance for fans to experience the album in a live setting. It's a significant achievement for an artist, and it highlights the power of Poppy's music to connect with audiences across different cultures and genres.
In my opinion, the 'Dying To Forget' video is a must-watch for anyone interested in contemporary music and art. It showcases Poppy's unique artistic vision, her ability to collaborate, and her talent for creating immersive experiences. The video is a powerful reminder of the impact that music can have when it is accompanied by a compelling visual narrative. It raises a deeper question about the relationship between music and visual art, and how they can enhance each other to create a truly memorable experience.
