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To help your organization develop innovative products that meet customer needs, you need to attract and hire a strong product manager — and it begins with a strong job description. The post should be concise and direct, and the lists of objectives, responsibilities, and qualifications for the role should have no more than six bullets in each. Make sure the items accurately reflect the expectations for the product manager, and delete those that don’t.
The job description can also be used to introduce potential candidates to your organization’s culture and values. Let candidates know how their work will have an immediate impact on your success, and how they’ll help you continue to grow.
Product manager job description template
This sample job post will introduce your organization’s culture and values, while helping potential candidates understand how they’ll contribute from Day 1.
Sample product manager job description
At [Company X], we’re proud to offer innovative products that meet the needs of our customers. To help us continue expanding our offerings, we’re in search of an experienced product manager to lead a multidisciplinary development team. The ideal candidate will have a keen eye for gaps in consumer product offerings and an innovative mindset for filling them. This person should be a highly skilled market analyst with a proven ability to strategize the full lifecycle of a product, from conception to release. We’re looking for a confident leader who can guide cross-functional teams in the creation of products that improve customer experience and grow market share.
Objectives of this role
- Drive the product- and business-planning processes for cross-functional teams
- Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective
- Assess current competitor offerings and seek opportunities for differentiation
- Analyze product requirements and develop appropriate programs to ensure they’re met
- Develop, implement, and maintain production timelines across multiple departments
- Appraise new product ideas and strategize appropriate go-to-market plans
Responsibilities
- Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch
- Translate product strategy into detailed requirements for prototyping and final development by engineering teams
- Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
- Analyze market data to develop sales strategies, and define product objectives for effective marketing communications
- Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization
- Develop product positioning and messaging that differentiates [Company X] across primary market segments
Required skills and qualifications
- Strong experience in a dynamic product management role
- Proven success in overseeing all elements of the product development lifecycle
- High effectiveness in managing cross-functional teams
- Experience in delivering finely tuned product marketing strategies
- Exceptional writing and editing skills, combined with strong presentation and public speaking skills
Preferred skills and qualifications
- Bachelor’s degree (or equivalent) in product design or engineering
- Previous experience in software and web development
- Proven success as a product developer in a nonmanagerial role
- Demonstrable knowledge of SEM (search engine marketing) and online advertising
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