11 Best Industrial Website Design Examples (2024)

A great website can be one of your best marketing tools helping to attract prospects, establish trust, capture leads, and ultimately win new business.

Buyers want to learn about your company, products, and services even before they reach out, which is why it's important to have an up-to-date place that has all of your information readily available. (Additionally, according to a recent industrial survey, website usage increased significantly year over year by manufacturers and industrial companies connecting with more buyers and customers!)

At Thomas, we’ve helped build and optimize more than 5,000 sites for manufacturers and industrial companies, so we know what works. To give you some examples to check out, we've put together a list of some of the best manufacturing and industrial websites that build relationships with visitors and turn them into customers.

Manufacturing Company Website Designs For Inspiration

1. American Alloy Fabricators

American Alloy Fabricators is an ASME-certified manufacturer located just outside of Philadelphia, Pennsylvania, serving the Pharmaceutical, Biotech, and Chemical Processing industries and offering complete custom fabrication services.

Their homepage immediately displays their ASME certification — something that buyers look for. We also love how it features a unique but clear CTA: “Start Your Project Now!” It gives the user insight into exactly what their next step is when they click the link.

American Alloy’s site has very intuitive navigation, so prospects can quickly and easily get where they need to go. Their resources section features a blog that helps solidify American Alloy as a thought leader by answering common questions. We also love that their website design and colors are a perfect match of their brand.

11 Best Industrial Website Design Examples (1)

2. Tex Tech Industries

Tex Tech Industries is a leader in research, development, and manufacturing of innovative, high-performance materials — and their website truly exemplifies this messaging.

Their industry-specific pages are data-rich — and are filled with videos and unique interactive graphics that really showcase the value of their materials, the diverse markets they serve, and the unique cases they solve. Most of all, the quality of their website design instills trust.

"Diversified content on our site has really helped us stand out as a leader in the industry," said Eoin Lynch, Executive Director of Sales and Marketing atTex Tech Industries. "Some aerospace technology can be complex, but our graphics, data sheets, and videos from Thomas Marketing Servicesbreak it down for buyers to understand what they need and how we help them."

See Examples:10 Content Marketing Ideas That Engage B2B Prospects

Manufacturing buyers, engineers, and procurement managers are technical and sophisticated. As you redesign your website, make sure your marketing efforts reflect this. They seek quality and trust, so your website should portray the same.

11 Best Industrial Website Design Examples (2)

3. Dedicated Computing

Dedicated Computing is an original design manufacturer of highly engineered computing systems for OEM customers, primarily within the healthcare, life sciences, training and simulation, and industrial markets.

Dedicated Computing offers very complex solutions, but everything on their site is simple and straightforward. The title text on the homepage sums up what they do perfectly, with a subtle hint of branding thrown in as well.

The module used for the “DC Spotlight” is a great use of real estate at the bottom of the home page. Featuring a company blog or news section on a homepage is a good way to boost traffic and viewership of the organic areas of your site.

11 Best Industrial Website Design Examples (3)

4. Lockheed Martin Corporation

Lockheed Martin is an aerospace, defense, security, and advanced technologies company — you probably already knew that. But what you probably didn’t know is that Lockheed Martin is also a great storyteller. In fact, they’ve made their blog — not their products or services — a focal point of their site, so when you land on the homepage and begin to scroll, you can’t help but engage with these articles.

💡Thomas Tip:Get ahead of competitors by comparing your website against theirs.Thomas offers free digital health checks for manufacturers and industrial distributors who want to better understand how their digital marketing efforts are performing and which areas they can improve.

11 Best Industrial Website Design Examples (4)

"We tried other people with our website and marketing but found their focus wasn't on manufacturing, and Thomas is. We get a lot of activity now and steady results weekly — a lot of inquiries thanks to Thomas and our online marketing efforts," Ron Delfini, President at Engineering Specialties, Inc.

While a blog is the heart of any content strategy, many companies view it as an afterthought. By featuring the blog content so prominently on their site, Lockheed is leveraging its content to highlight their expertise and innovations, while building relationships with visitors and converting them into leads.

Lockheed Martin's website content is extensive. Video is utilized strategically across Lockheed Marin's website, which helps diversify the content and engage with visitors who prefer visuals over reading content. Lockheed Martin's dedication to innovation and quality is reflected across its website andvideos help break down the company history and mission. There's no shortage of information for any type of website visitor.

11 Best Industrial Website Design Examples (5)

5. Glauber Equipment Packaging

Glauber Equipment Corporation designs and builds custom fabricated skid systems, pump systems, compressed air systems, landfill gas treatment systems, and more.

The first thing you’ll notice about the Glauber site design is its use of color. The smart use of white space evokes a minimalist, clean design, and allows the accented, branded red to stand out — that “Request A Quote” button just screams, “click here."

Below the fold is a large “products” module, which is easily navigable and allows users to learn more about the company’s offerings without even touching the navigation menu. While many sites employ a market or industries module on the homepage, Glauber’s execution is unique. Their website has a module that uses an “accordion tab,” and when you hover over an icon, a corresponding CTA and description appear. It’s a good way to limit overloading visitors with CTA buttons while still making it easy to get to the right place.

Related:CTA, CTR, and More — The Essential Dictionary of Industrial Marketing Terms

11 Best Industrial Website Design Examples (6)

6. M3 Glass Technologies

M3 Glass Technologies is a global leader in producing and shipping custom fabricated glass products. This family-owned company is now on its third generation of owners and has evolved each decade since the 1950s up-to-the digital age of today.

There are a few key features to note on the M3 homepage, starting with the CTA that is above the fold. What makes this CTA special? It draws the reader in with its popping brand color, its hover animation, and the simple design around the CTA that draws viewers in to click.

Something else that the M3 Glass site does well that more manufacturers are utilizing is video marketing. Not only is video one of the top mediums for marketing but using testimonials and videos are a great way to showcase to your customers how you can help them from your customers' perspective.

11 Best Industrial Website Design Examples (7)

7. Plex

Plex is an ERP manufacturing software that connects manufacturing operations in a cloud to provide visibility and control over manufacturing processes. It should come as no surprise that a software solution company website uses a cutting-edge website design.

Plex incorporates videos in their header instead of one traditional hero image, which effectively draws users in and catches their attention. Multiple CTAs (Get The Report, Read More, Product Demo, etc.) help increase online submissions.

We love that their homepage header gives visitors the option to choose who they are, "Supply Chain Leader," "CEO," "Quality Manager," etc. to tailor the website content for their needs. According to BCG, brands that create personalized experiences by integrating advanced digital technologies and proprietary data for customers see revenue increase by 6% to 10%.

Manufacturers and industrial companies looking to connect with more buyers online should note how important it is to understand who their buyers are. This is called persona targeting — when you take the time to compile data about your key targets and organize it, you can more easily create the right content to reach your audience.

Learn More: The 3 B2B Personas That Influence The Buying Process

11 Best Industrial Website Design Examples (8)

8. Mac Instruments

Mac Instruments manufactures industrial instruments. With a focus on moisture analyzers and flow meters, Mac Instruments is a world leader in high-temperature moisture measurement in industrial processes.

The Mac Instruments website stands out thanks to a dark, bold theme. Each product page features a lot of in-depth information, including data sheets, handbooks, wiring information and more. Having a lot of valuable content like this on site pages can have a huge impact on search engine optimization and usability.

Another great feature that Mac Instruments utilizes is a “Back To Top” CTA, which provides an easy user experience for their audience to get back to the top of the webpage.

11 Best Industrial Website Design Examples (9)

9. Mattei

In 1958, Mattei developed the rotary vane compressor and since then, these machines have been used worldwide in nearly every industry and market. Let’s face it, first impressions are everything. You have about seven seconds to grab a visitor's attention before they potentially navigate away from your manufacturing website. With that in mind, Mattei certainly does a great job of catching your attention. The first thing you’ll notice is that the homepage has some simple, yet effective animations for the homepage copy, images, and navigation bar.

The combination of the language used and the dual-toned headers paint a picture that is bold, attention-grabbing, and authoritative. By displaying images of Mattei products, there is a clear understanding of what the company offers — product images are one of the criteria buyers use to evaluate them. Throughout Mattei's website is SEO-rich, professionally written copy to provide great detail about their capabilities and the industries they serve — while boosting their visibility in searches.

11 Best Industrial Website Design Examples (10)

10. Dehumidifier Corp

Dehumidifier Corp does just about everything when it comes to dehumidifiers. The products they offer vary from dehumidifiers, control systems, condensers, and duct heaters serving a wide range of industries.

What makes this site stand out can't be seen with the naked eye, but happens behind the scenes. The company utilizes A/B testing to drive continuous improvement and ensure that its site is always being optimized. A/B testing is a component of Growth-Driven Design (GDD), which is a more analytical and data-driven approach to website design and development. Unlike traditional web design, GDD focuses on iterative testing and improvements, capturing visitor behavior, and making decisions fueled by actionable data to convert traffic to leads— not gut instinct.

11 Best Industrial Website Design Examples (11)11. Manor Tool & Manufacturing

Manor Tool is a metal stamping company, specializing in punching, bending, forming and deep drawn stampings — but in 1959, they began as a tool and die shop. To present the growth, history, and innovation of their company, Manor Tool incorporated an interactive timeline on their About Us page.

See More Examples:About Us Page Website Examples For Manufacturers

11 Best Industrial Website Design Examples (12)

Manufacturing And Industrial Website Design Must-Haves

Everything on your website — images, content, navigation, and other website basic elements — needs to be customized specifically to your audience and your industry if you want it to work as a lead generation tool.

With that in mind, there are definitely certain traits that all great websites have in common and that your website needs to be successful such as:

  • Clean Design
  • Branded Elements
  • Prominent Logo
  • Mobile Responsive
  • Intuitive Navigation
  • Easy-To-Use-Forms
  • HTTPS Encryption
  • A Contact Us Page
  • Great Content

A truly effective website gets found online, engages visitors, and encourages them to submit a form to be contacted.

Want to take the next step? We offer free Digital Health Check for industrial companies and manufacturers to see exactly how you can optimize and improve your website.

11 Best Industrial Website Design Examples (13)

11 Best Industrial Website Design Examples (2024)


What is an industry website? ›

By Brian Matthews. Today's industrial websites are similar to most other sites, but they have specific features that help users get the most out of them. The purpose of most industrial websites is to attract and convert visitors as leads, or to drive sales directly through eCommerce.

What should a well designed websites include? ›

An effective website design should fulfil its intended function by conveying its particular message whilst simultaneously engaging the visitor. Several factors such as consistency, colours, typography, imagery, simplicity, and functionality contribute to good website design.

What is website example? ›

A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wikipedia.

What are the 5 examples of website? ›

5 types of websites and how to create & design them
  • Ecommerce websites. Ecommerce websites allow users to shop for and purchase products or services online. ...
  • Personal websites. ...
  • Portfolio websites. ...
  • Small business websites. ...
  • Blog websites.
5 Nov 2021

How can I create an industry website? ›

How to Build a Business Website with a Website Builder
  1. Get a domain name.
  2. Create an email address.
  3. Choose a business website builder.
  4. Pick a template.
  5. Add content.
  6. Integrate apps.
  7. Optimize your site for search engines.
  8. Publish, monitor, and update.
18 Jul 2022

What are the 12 basic types of website? ›

Let's dive into 12 of the most popular types of websites.
  • Portfolio website. Probably the first website you will ever create as a designer is your own portfolio website. ...
  • Personal website. ...
  • Blog. ...
  • Business websites. ...
  • eCommerce websites. ...
  • Social media websites. ...
  • Membership websites. ...
  • Wiki or community forum website.

What are 5 characteristics of a good website? ›

7 Qualities of a Great Website
  • Well Designed and Functional. Your site reflects your company, your products, your services and ultimately your brand. ...
  • Easy to Use. ...
  • Optimized for Mobile. ...
  • Fresh, Quality Content. ...
  • Readily accessible contact and location. ...
  • Clear calls to action. ...
  • Optimized for Search and the Social Web.

What is the 5 essential parts of a website? ›

Companies need to understand and optimize the five most vital components of a website page – navigation, headers and title tags, body content, images, and social buttons.

What are the 5 essential features of a website? ›

  • 5 Essential Features in a Great Website. ...
  • Responsive website pages. ...
  • Page quality. ...
  • A picture is worth a thousand words. ...
  • A strong and visible call to action. ...
  • Ensuring easy navigation.

What are the 3 examples of website? ›

10 of the Most Common Types of Websites
  • eCommerce website.
  • Business website.
  • Blog website.
  • Portfolio website.
  • Event website.
  • Personal website.
  • Membership website.
  • Nonprofit website.
13 Jun 2022

What are the 3 types of web design? ›

Web designing is of three kinds, to be specific static, dynamic or CMS and eCommerce.

What are the 5 most used websites? ›

Answer: The top 5 most popular websites in the world in August 2022 are:
  • google.com.
  • youtube.com.
  • facebook.com.
  • twitter.com.
  • instagram.com.

What are the 11 steps to create a website? ›

How to Make a Website in 11 Steps - YouTube

What is the industry standard for Web design? ›


HTML and CSS are the fundamental technologies for building Web pages: HTML (html and xhtml) for structure, CSS for style and layout, including WebFonts. Find resources for good Web page design as well as helpful tools.

What industry that need website? ›

Top List of Businesses That Need Websites
  • E-commerce Business: Top on this list of businesses that need websites are the e-commerce brands. ...
  • Education: ...
  • Food and Catering Services: ...
  • Hospitality Industry: ...
  • Construction and Real Estate Developers: ...
  • Travel Agencies: ...
  • Health Industry: ...
  • Legal Practitioners:

What is the top 10 website? ›

The Top Global Websites
RankWebsiteMonthly Visitors
6 more rows
27 Jan 2021

What type of Web page is Amazon? ›

Amazon is an online marketplace on which businesses may set up a store and offer products within strict rules. Amazon offers several monthly plans for merchant stores.

What type of website do people want? ›

Most Popular Types of Websites
  1. Ecommerce website. Source. ...
  2. Personal blog. Source. ...
  3. Business website. Source. ...
  4. Brochure website. Source. ...
  5. Portfolio website. Source. ...
  6. 6. Entertainment or media website. Source. ...
  7. Nonprofit website. Source. ...
  8. Community forum or wiki. Last on our list is a community forum or wiki.
17 Sept 2019

What are the 6 components that most good websites have? ›

Regardless of the approach, I have identified six components that every business website must have in order to be successful.
  1. Good Design. Among the first things on your task list is to design a good website. ...
  2. A Clear Call To Action. ...
  3. A Story Page. ...
  4. Organic Search Ranking. ...
  5. Social Proof. ...
  6. Mobile Responsiveness.
21 May 2018

What are the 8 parts of a webpage? ›

8 basic parts of a website
  • Navigation bar. The navigation bar, also known as the menu bar, lists the different pages of the website at the top of the page. ...
  • Slider. The slider operates like a slideshow, allowing certain images to slide and appear from side to side. ...
  • Featured image. ...
  • Header. ...
  • Content. ...
  • Footer. ...
  • Blog. ...
  • Landing page.

What type of website are most visited? ›

Most people globally who are online visit three types of websites once a week or more: a search engine (74%) such as Google, a social networking site (64%) such as Facebook, and a portal site for checking emails (55%) such as Gmail, according to a recent report by Ipsos.

What makes a website attractive? ›

A visually appealing website starts with solid design, and a conscious color scheme. The colors that you use resonate with different feelings, and can trigger different responses. When defining your brand, carry that over onto your website to create a holistic experience of you and your company.

What is the most important factor in a website? ›

Navigation, menus and links must be simple and clear to all users. A good example are online sales websites where customers often give up before they make a purchase because (for example) the shipping cost is not visible. Responsive web design is considered the most important feature of modern web sites.

What is the most important feature of a website? ›

Almost everyone (94%) says easy navigation is the most important website feature. Most people (83%) appreciate when a website looks attractive and up-to-date. Half of website users (50%) will leave a website permanently if the content is irrelevant.

What is the first page of a website called? ›

The first page of a website is called homepage. The definition of a website is a page or collection of pages on the World Wide Web that contains specific information provided by one person or entity and traces back to a common Uniform Resource Locator (URL).

What are the 4 main parts of any website layout? ›

Together these parts form the backbone of your website:
  • Header & menu. The header is the uppermost part of a website. ...
  • Images. Immediately below the header is some form of image, series of images or sometimes a video. ...
  • Website content. All sites contain content. ...
  • Footer.
23 Mar 2021

What are the 3 types of website? ›

Web designing is of three kinds, to be specific static, dynamic or CMS and eCommerce. Picking the sort of website design relies upon the kind of business and necessity of the entrepreneurs. Every one of these sites and be designed and developed on various platforms.

What is an example of an industry? ›

Industries are usually categorized by the goods and services they produce. For example, the pizza industry is made up of all producers who produce and sell pizza in the market. It is important to note that for a pizza maker to belong to the pizza industry, he or she must sell the product they make in the market.

What is the difference between industry and domain? ›

So what is “Domain Expertise”?…………………………. well, the short version answer would be, being more specialized in a specialization in an industry. Or in a more simple English, having the knowledge and understanding of a specific need or pain in a specific line of business in a specific industry.

What are the 3 examples of website? ›

10 of the Most Common Types of Websites
  • eCommerce website.
  • Business website.
  • Blog website.
  • Portfolio website.
  • Event website.
  • Personal website.
  • Membership website.
  • Nonprofit website.
13 Jun 2022

What are the 12 basic types of website? ›

Let's dive into 12 of the most popular types of websites.
  • Portfolio website. Probably the first website you will ever create as a designer is your own portfolio website. ...
  • Personal website. ...
  • Blog. ...
  • Business websites. ...
  • eCommerce websites. ...
  • Social media websites. ...
  • Membership websites. ...
  • Wiki or community forum website.

What are the 11 industries? ›

The order of the 11 sectors based on size is as follows: Information Technology, Health Care, Financials, Consumer Discretionary, Communication Services, Industrials, Consumer Staples, Energy, Utilities, Real Estate, and Materials.

What are the 5 types of industry? ›

Industry sectors
  • Primary sector of the economy (the raw materials industry)
  • Secondary sector of the economy (manufacturing and construction)
  • Tertiary sector of the economy (the "service industry")
  • Quaternary sector of the economy (information services)
  • Quinary sector of the economy (human services)

What are the 4 main industries? ›

Primary industry involves getting raw materials e.g. mining, farming and fishing. Secondary industry involves manufacturing e.g. making cars and steel. Tertiary industries provide a service e.g. teaching and nursing. Quaternary industry involves research and development industries e.g. IT.

What are the 7 types of domain? ›

With that in mind, let's take a look at the various domain-related terminology you're likely to encounter.
  • Top-Level Domains (TLDs) Each website's URL can be broken down into different parts. ...
  • Country Code Top-Level Domain (ccTLD) ...
  • Generic Top-Level Domain (gTLD) ...
  • Second-Level Domain (SLD) ...
  • Third-Level Domain. ...
  • Premium Domain.

What are the 3 classifications of industry? ›

At the top level, they are often classified according to the three-sector theory into sectors: primary (extraction and agriculture), secondary (manufacturing), and tertiary (services).

Which domain is more professional? ›

Anyone can register for a .com domain, which is the most popular (and one of the most professional) top-level domain to use.

Top Articles
Latest Posts
Article information

Author: Trent Wehner

Last Updated:

Views: 5934

Rating: 4.6 / 5 (56 voted)

Reviews: 87% of readers found this page helpful

Author information

Name: Trent Wehner

Birthday: 1993-03-14

Address: 872 Kevin Squares, New Codyville, AK 01785-0416

Phone: +18698800304764

Job: Senior Farming Developer

Hobby: Paintball, Calligraphy, Hunting, Flying disc, Lapidary, Rafting, Inline skating

Introduction: My name is Trent Wehner, I am a talented, brainy, zealous, light, funny, gleaming, attractive person who loves writing and wants to share my knowledge and understanding with you.