An easy way to increase your co*cktail sales is to give the people what they want. And what people want is out there. First, we’ve got some great lists of easy, profitable, and popular co*cktail recipes based on co*cktail ingredients seasonality. Check out our easy winter co*cktails, summer co*cktails, spring co*cktails, and fall co*cktails. You can even learn how to make a co*cktail with rum and which are the best vodka co*cktails. All standardized recipes, easy to make. Some of them even use different gin brands.
Second, there’s invaluable market research done by reputable market research firms just floating around out there. All based on the most popular co*cktails-including ones that use tonic water. The kind of drinks every bartender should know. The drinks any bartender worth their bartender cover letter could whip up in an instant. If you’re in the business of selling co*cktails for money, you have to look at research like that. It’s literally indispensable.
Thankfully, you’re in the right place. Nielsen looked into what the most popular co*cktails are across the U.S. and we drew some conclusions we think will help beverage programs grow their profitability. But this isn’t your average most popular co*cktails list. Nielsen went further. They also supply the most popular co*cktails by time of day and market.
The results provide a glimpse not only into what sells the most, but co*cktail drinkers’ tastes change. Either throughout the day or from region to region. Even if you don’t think these results apply to you, there are very valuable conclusions to draw to use as you construct your own co*cktail menu. Do you need to keep club soda on hand or not? Do you need bitters (see what are bitters?)?
At the bottom of the three following tables, you’ll find our conclusions based on the data. We think, regardless of your bar concept or location, there are takeaways to boost your bar profit margin.
The Most Popular co*cktails List Nationwide
| Rank | co*cktail |
|---|---|
| 1 | Margarita |
| 2 | Martini |
| 3 | Old Fashioned |
| 4 | Mimosa |
| 5 | Moscow Mule |
The Most Popular co*cktails List by Major Market
| Rank | Boston | Chicago | Los Angeles | Miami | New York | Tampa |
|---|---|---|---|---|---|---|
| 1 | Margarita | Old Fashioned | Margarita | Margarita | Margarita | Margarita |
| 2 | Martini | Mimosa | Martini | Mojito | Martini | Martini |
| 3 | Espresso Martini | Martini | Old Fashioned | Martini | Old Fashioned | Manhattan |
| 4 | Bloody Mary | Moscow Mule | Mojito | Flavored Margarita | Manhattan | Sangria |
| 5 | Cosmo | Manhattan | Flavored Margarita | Mojito | Mojito | Cosmo |
The Most Popular co*cktails List by Time of Day
| Rank | Morning | Afternoon | Evening | Night |
|---|---|---|---|---|
| 1 | Mimosa | Margarita | Margarita | Martini |
| 2 | Bloody Mary | Martini | Martini | Long Island Iced Tea |
| 3 | Margarita | Mimosa | Old Fashioned | Margarita |
| 4 | Bellini | Old Fashioned | Moscow Mule | Old Fashioned |
| 5 | Old Fashioned | Bloody Mary | Mojito | Moscow Mule |
Most Popular co*cktails: Conclusions to Draw
Even if you don’t think these drinks apply to your clientele or you’re not in any of those markets, there are still valuable conclusions to draw here.
- According to Nielsen, margarita cost almost 50 cents more than the national average co*cktail price of $9 and they’re still the most popular. 56% of bar-goers say the margarita is their usual order. It doesn’t really matter what your concept is, you can’t afford not to offer a margarita or margarita-adjacent co*cktail on your menu. Unless you’re in Chicago.
- But the popularity of the margarita goes down early in the morning and late at night. Maybe it's not considered one of the aphrodisiac drinks, hm? What they’re replaced with is notable. In the morning, they’re overtaken by mimosas while bellinis also shoot up in popularity. And at night, martinis (see:Martini recipe)and Long Island Iced Teas beat out the margarita. That means in the morning folks are looking for drinks with types of alcohol that have lower alcohol content and at night they’re looking for drinks with higher alcohol content like types of rum.
- Given that martinis and Long Islands have higher alcohol content, they’re usually more expensive. Not only are people looking for stiffer drinks at night, they’re willing to pay for it. The average co*cktail at night costs $10, as opposed to around $8 in the morning. At night, you have a lower pour cost and your profit goes up (see our liquor cost calculator guide). This is when you should market your stiffest, most expensive drinks—martini or not. It's also the time to make sure you don't have much in the 86 meaning category.
- The martini, like the margarita, is generally unaffected by region. Given that martinis are universally popular and the most popular during the time of day when people are looking to spend more money on strong drinks, you should always have a traditional martini on your evening and night time co*cktail menu. Maybe it's time to bone up on your martini lingo.
- If you’re running or managing a bar in Chicago, for god’s sake have an old fashioned on the menu. That's how to stock a bar in Chicago. People in the windy city go nutty for them. We here at BinWise, based in Chicago, can personally attest to that. It’s a nationally popular co*cktail, anyway, so it’ll be a wise co*cktail to put on your menu no matter where you live.
Frequently Asked Questions about the Most Popular co*cktails
If you want to learn more about the most popular co*cktails in the United States, read the answers to these common questions.
What Makes a co*cktail Popular?
Popular co*cktails often have a combination of factors that contribute to their appeal, including a balanced flavor profile, versatility, cultural significance, and association with special occasions or iconic settings.
What Are Some Classic co*cktails That Never Go Out of Style?
Classic co*cktails like the Martini, Old Fashioned, Manhattan, and Negroni are timeless favorites that continue to be enjoyed by co*cktail connoisseurs around the world. These co*cktails have a rich history and an enduring appeal that transcends trends.
Are There Non-Alcoholic Versions of Popular co*cktails?
Yes! Many popular co*cktails have non-alcoholic versions that use alternative ingredients or substitutions to replicate the flavors and experience of the original drink without the alcohol. These mocktails are perfect for those who prefer not to consume alcohol or are designated drivers.
Popular co*cktail Drinks and You
Use these conclusions about the most popular co*cktail drinks to tweak your alcohol pricing strategies. Or do some menu engineering to put the right co*cktails in the right part of the menu at the right time. This works for all menu types, whether an a la carte menu, table d hote menu, or a prix fixe menu. You can also check out some of the best bartending books for more inspiration or hire an experienced mixologist to help you out. The research can also inform the drinks you offer for bar happy hour ideas and other bar promotion ideas. Just make sure you know what is happy hour and the best happy hour times.
Don't be afraid to tweak some classic recipes to create vegan drinks and gluten-free co*cktail options. Gluten-free drinks, as well as vegan options will help you gain even more customers.
However you use it, you’ll be doing what you can to drive your bar’s sales, and that’s arguably the most important of the bar manager duties.
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