Web Design Pricing (2024)

Key Takeaways

• 53% of businesses pay $501 – $5000 per year on web design
• 37% of businesses pay a freelancer $1001 – $5000 per year for web design
• 22% of businesses pay an agency $501 – $1000 per year for web design
• 42% of businesses allocate 6% – 20% of their marketing budget to web design
• 84% of businesses are satisfied with the ROI they receive from web design
• Basic web design typically costs $6500 – $15,000
• Intermediate web design typically costs $15,000 – $50,000
• Advanced web design typically costs $50,000 – $100,000

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Basic web design costs $6500 – $15,000 on average.

It provides your business with a simple, yet effective website. Like intermediate and advanced web design, basic web design creates a website specific to your brand and goals.

If you’re a small business or startup, basic web design offers a cost-effective option. It provides your company with a credible, user-friendly site that can start driving purchases, quote requests, phone calls, and more.

Just because you purchase a basicweb design package, however, doesn’t mean you’re receiving a lower-performing website. Instead, you’re buying a site that correlates to your size, needs, and goals, versus paying for features that you don’t need.

Intermediate web design costs $15,000 – $50,000 on average.

It provides your business with a well-designed, performance-driven website. It often includes additional features, like aContent Management System (CMS)or copywriting, to meet your company’s unique needs.

If you’re a mid-sized business, an intermediate web design offers an ideal solution. It also gives your company the means to advance its other digital marketing strategies. A CMS, for instance, helps you publish content that supports your content marketing strategy.

Advanced web design costs $50,000 – $100,000 on average.

It provides your business with a custom, cutting-edge website. This web design tier can feature several add-on services, like database integration, ecommerce functionality, and more.

If you’re an enterprise or corporation, advanced web design offers a solution that matches your company’s size. It also maximizes yourconversion rateand return on investment (ROI), which is critical in your competitive market.

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The size of your website can cost you anywhere from $1000 to $10,000.

The size of your website plays a significant role in web design pricing.

If you’re looking to create a larger site, you can expect to pay more for web design services. It requires more time and work to develop, build, and launch a big website with advanced capabilities like those needed for ecommerce stores.

In most cases, agencies define the size of your website by the number of pages. For instance, at WebFX, we have five different page ranges. You can experiment with these using our web design price calculator.

How much impact does a website’s size have on prices, though?

It varies.

Depending on how many pages your site has, you can expect the following costs on average:

• 1-75 pages: $1000 – $3000
• 75-150 pages: $3000 – $6000
• 150-250 pages: $6000 – $10,000

If you require more than 250 pages, we canprovide you with a custom quote.

Another factor that affects your web design costs?Copywriting. Website copywriting can cost you anywhere from $60 – $300 per page on average.

Depending on yourdigital marketing strategy, as well as budget, your company may use your agency’s copywriting services for your webpages. If you do, it’s wise to partner with afull-service digital marketing agencylike WebFX that offers more than just web design services.

A full-service agency can provide optimized copy that captures your brand, product features, andunique selling points. What is optimized copy, though? It’s content that targets keywords relevant to your business and target audience.

For example, if someone wants to purchase slippers, they may search for, “women’s slippers.” This search example features the keyword, “women’s slippers,” which you can target on your product page for Women’s Slippers.

If you’re unfamiliar with optimizing content forsearch engine optimization (SEO)— like in the previous example — then it’s worth paying forSEO copywriting services. With this service, you can maximize the performance of your website, as well as your ROI.

How does copywriting impact your web design pricing, though?

While the cost of copywriting varies, you can expect to pay around $300 per webpage. If you’re an ecommerce store, product pages generally cost around $60 per page — ecommerce product pages have a lower price due to their shorter word count.

The style of your website can cost $2000 – $15,000 on average. How much you’ll pay depends on the scope of your website and size of your company. Here are the typical costs you can expect to pay for style design:

• Basic (small businesses): $2000 – $5000
• Intermediate (mid-sized businesses): $5000 – $10,000
• Advanced (enterprises): $10,000 – $15,000

The style of websites varies a lot, which is why your preferred site style impacts your web design pricing.

For example, if you’re aluxury jewelry company, you’re probably looking to create a high-end website that conveys not only your brand but also your product or service quality. In comparison, aroofing contractor’s web designmay feature a more laidback, yet professional design with a focus on trust.

In most cases, that tends to cost more due to the amount of design and labor required.

No matter what sort of style you’re looking for, from simple to high-end, it’s critical that your agency creates a website that captures your brand, as well as provides an intuitive and seamless experience for shoppers.

How much does web design cost when it comes to style, though?

It depends on the agency.

For example, our prices for a specific web design style range from a few thousand dollars to several thousand dollars — we also allow you to select zero styling for an attractive, yet simple design. While WebFX encourages you to customize your pricing, other agencies include the cost of styling your site in their base prices.

In some cases, that can result in higher web design costs.

That’s why it’s worthwhile for your team to request quotes from several different agencies. By taking this proactive step, you can partner with the best agency for your company without exceeding your budget.

If you’re partnering with a full-service digital marketing agency for your web design, they probably offerSEO services, which you can bundle with web design.

If you want to make the most of your web design investment, then it’s a smart choice to add SEO services. Rank on the first page of search results, and you can increase your conversions and revenue.

Why? You rank for keywords relevant to your target audience and business. Plus,75 percent of usersstick to the first page of search results. They don’t bother clicking on page two, three, or four, which means your business needs to appear on page one to succeed.

What does SEO cost, though?

Bundling web design with SEO can increase your web design costs by $2000 to $10,000. The price for this service generally scales off the number of keywords targeted. For example, it costs more to optimize and rank for 150 keywords than for 30 keywords.

Withmore than 50 percentof the world’s Internet traffic coming from mobile devices, it’s essential that your website features a mobile-friendly or responsive design. If not, your company risks losing valuable customers and credibility.

Why? A mobile-friendly site improves the opinion ofmore than 60 percent of users. It also makesalmost 70 percent of usersmore likely to become your customer. Those are users you don’t want to lose to a competitor — so invest in a mobile-friendly design.

If you think about your clients, you may also find that many of them turn to their mobile devices when searching for your business. When someone’s central air breaks, for example, they may turn to their phone (rather than booting up their computer) to find and call an HVAC company.

In this scenario, it’s high-priority for anHVAC web designto be responsive.

How much does a mobile-friendly design cost, though?

Responsive design can cost $3000 – $25,000 on average. How much you’ll pay depends on the size of your website and business. Here are the typical costs you can expect to pay:

• Basic (small businesses): $3000 – $10,000
• Intermediate (mid-sized businesses): $10,000 – $17,500
• Advanced (enterprises): $17,500 – $25,000

With responsive or dynamic design, you’re developing one website. It adapts to every device, which makes viewing your site on phones, tablets, and desktops seamless.

Integrating aCMS, such asWordPress, into your website can cost between $3000 to $25,000. A CMS helps you easily manage the content on your site, including content creation, editing, and updating, and publishing.

The rate depends on your company’s size and specific needs when it comes to publishing content. Here are the typical costs you can expect to pay:

• Basic (small businesses): $3000 – $10,000
• Intermediate (mid-sized businesses): $10,000 – $17,500
• Advanced (enterprises): $17,500 – $25,000

For ecommerce stores, it’s essential to launch a site that can accept and process orders securely. Prices for ecommerce functionality range from $5000 to $25,000. Like CMS integration, the cost of this service depends on your company size and needs.

Here are the typical costs you can expect to pay based on your business size:

• Basic (small businesses): $5000 – $10,000
• Intermediate (mid-sized businesses): $10,000 – $17,500
• Advanced (enterprises): $17,500 – $25,000

Ecommerce stores also add-on database integration services to their web design project. This service provides your site access to a database for pulling critical product information, shipping data, and more. It costs between $2000 to $25,000.

However, like many other web design element, the price you pay will depend on the size and scope of your website. Here are the typical costs you can expect to pay based on your company size:

• Basic (small businesses): $2000 – $10,000
• Intermediate (mid-sized businesses): $10,000 – $17,500
• Advanced (enterprises): $17,500 – $25,000

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If you’re trying to convince your company toinvest in web design, it’s critical that they understand the focus of web design. This service consists of the development, build, and launch of a website. That includes a variety of tasks, like the following:

• Choosing a color scheme
• Writing website copy
• Creating a site hierarchy
• And more

Due to the number of tasks, several specialists work in website design. They include graphic designers, web developers, project managers, and more. That’s why many companies partner with aweb design agency, like WebFX, for comprehensive services.

Whether your company operates offline or online, it’s critical to have an online presence. A website allows you to connect withmore than 55 percent of the world’s population— which means the Internet provides your business convenient access to your target audience.

What are some other reasons for web design, though? Discover its three biggest benefits:

1. Web design improves customer satisfaction

Withalmost 90 percent of consumersshopping with a competitor after a poor user experience (UX), it’s a tremendous advantage if your company invests in web design. With professional web design, you can ensure your website provides the best UX possible.

What is UX, though?

UX design refers to a few concepts, including the architecture or arrangement of your site. It’s overall goal, however, is to provide a user-centric experience. Meaning, it’s easy and intuitive for people to use your website — they don’t run into issues, become confused, or get lost on your site.

The best part is thatmore than 85 percent of shoppersare happy to pay for better UX. It’s a fact that emphasizes how much value consumers put on web design. They want a seamless and hassle-free experience when shopping, and they’re willing to pay for it.

2. Web design increases conversion rates

With professional web design, your company can give yourconversion ratesa permanent boost. Why? A website conveys your credibility to users, as well as makes it simple for users to engage with your company, like by completing a quote request form.

According to consumers,75 percent of your credibilityalso comes from your site’s design. Another fact that demonstrates your website’s influence on conversion rates? When it comes to first impressions,almost 95 percentof them relate to web design.

If your website doesn’t convey credibility or features poor usability, that pushes users away from your site. When that happens, your conversion rates — and your profits — drop. That’s why web design is so critical. It can help your company maintain your conversion rates, as well as increase them.

For instance,Cleveland Brothers, a Caterpillar® equipment provider, boosted their conversion rates bymore than 35 percentwith our web design and web development services. That’s created a tremendous impact for the company, allowing them to expand their team, increase their sales, and more.

3. Web design delivers impressive ROI

With web design’s massive ROI, it’s easy for company decision-makers to recognize its potential value. For perspective, the average ROI of UX is$100 for every $1 invested— that’s a significant return.

It’s essential, however, to partner with a web design agency that prioritizes your ROI. What that means is your agency focuses on the appearance and functionality of your website so that it delivers the best return and UX possible.

WebFX, for example, accomplishes that by investing the time to learn your business, industry, and products. We also partner you with a dedicated account and project manager, which ensures you receive a site that satisfies you and your target audience.