Having a website is not a set it and forget it endeavor. Learn the ins and outs of website maintenance and ensure your brand’s success.
Websites are built for a purpose. That purpose might be to sell a product, share information, email marketing or provide a service. No matter what the purpose of the website is, it needs to be maintained in order to achieve its goals.
In order to make sure that your website is achieving its purpose, web maintenance is essential. Website maintenance includes tasks like monitoring web traffic, updating content, and ensuring that the website is secure.
If you're a small business owner, you know that maintaining a website is necessary for your success. But what is website maintenance, and why is it so important? In this post, we'll define website maintenance and explain why keeping your site running smoothly is essential. We'll also cover the different types of web maintenance that need to be done on a regular basis and give you some tips on how to manage them.
What is website maintenance?
Website maintenance is the process of keeping a website up-to-date and running smoothly as well as performing optimally. Website maintenance includes tasks like ensuring all the links on your site are working, regularly updating content, and fixing any broken links. It also involves more general housekeeping tasks like backing up your site regularly and monitoring your site's performance.
11 Types of website maintenance
After you launch a website, it's important to regularly perform web maintenance to prevent any technical issues, improve the user experience, and ensure your site continues to rank high in search engine results pages (SERPs). Website maintenance can be daunting, but keeping your site running smoothly is essential. There are a few different types of website maintenance that you should be aware of:
1. Security updates
Security patches are released by web development companies to address vulnerabilities in their software. Patches are essential in keeping your site safe from hackers, so installing them as soon as they're available is important.
2. Plugin and theme updates
Plugins and themes help to extend the functionality of your website. But like any software, they need to be kept up-to-date to ensure compatibility with the latest web browsers and security patches.
3. Content updates
Your website's content should be kept up-to-date to ensure that it is relevant and accurate. This includes adding new blog posts, updating product descriptions, and removing outdated content. Outdated content can make your site look unprofessional and can turn away potential customers.
4. Backup and disaster recovery
Having a recent backup of your website is important in case something goes wrong. Disaster recovery planning helps ensure that you can quickly get your website back up and running in the event of a major problem. A backup helps to prevent data loss and ensures that you can restore your site if it's ever hacked or corrupted.
5. Performance monitoring and optimization
Monitoring your website's performance can help you identify potential problems and take steps to keep your site running smoothly. Optimizing your website's performance can help improve your site's speed and responsiveness. It entails the tasks of improving web page loading times, optimizing image sizes, and minifying code.
6. Security scanning
Security scanning is important in web maintenance to ensure that the site is secure from any potential threats. Regularly scanning the website can identify and fix security vulnerabilities before they cause any damage. This helps to protect both the website and its users from potential harm.
Scanning the website also helps to improve the user experience. By identifying and fixing potential security vulnerabilities, users can be assured that their personal information is safe when using the website.
7. User management
If your website has users, you'll need to manage their accounts. This includes creating and deleting user accounts, resetting passwords, and managing permissions. User management also includes cleaning out the users' list by removing bots and spam accounts.
8. Accessibility testing
Testing your website's accessibility is important to ensure that everyone can use your site. This includes people with disabilities, people using mobile devices, and people with slow internet connections.
9. Uptime monitoring
Uptime monitoring helps ensure that your website is available when people try to access it. The goal is to keep your website's uptime as close to 100% as possible. Once your site goes down, you'll want to know about it so you can take steps to get it back up and running.
10. SEO monitoring
Monitoring your website's SEO is important to ensure that it is visible in search engines. This includes tracking your site's ranking, backlinks, and website traffic. SEO monitoring can help you identify potential problems and take steps to fix them. It can also help you track your progress over time and measure your success.
11. Support and maintenance plans
The best way to ensure that your website is always up-to-date is to sign up for a support and maintenance plan. This type of plan usually includes all of the above services, as well as other important services such as web hosting, SSL certification, and email support.
Average costs of web maintenance services
The average cost of web maintenance services can range from $50-$200 per month. However, the actual cost will depend on the size and complexity of your website, as well as the number of pages that need to be updated on a regular basis.
While you could technically handle website maintenance on your own, it is often best to hire a web developer to do it for you. This is because web maintenance can be time-consuming and technical, and it is easy to make mistakes that could end up costing you money in the long run.
Website owners should budget for web maintenance costs when they are planning their website development budget. By including web maintenance in your budget from the start, you can avoid any unexpected costs down the road.
While web maintenance costs can add up over time, they are generally a small price to pay for the peace of mind that comes with knowing your website is always up-to-date and running smoothly.
How often should you do website maintenance?
How often you need to do website maintenance depends on your website's size and complexity and how often it is updated. In general, it is a good idea to do website maintenance at least once a month, but more frequently if possible. This will help to ensure that your website is always up-to-date and running smoothly.
Some of the tasks, such as uptime monitoring and security scanning, can be automated so that they are done on a regular basis. However, other tasks, such as website updates and performance monitoring, will need to be done manually.
Security, plugins, and theme updates can be set to auto updates on the content management system. If not, then webmasters should schedule these updates to keep the site secure. Regularly changing website content keeps it relevant, useful, and persuasive to users. The webmaster should ensure that all website content is updated on a regular basis, at least monthly.
Creating and maintaining user accounts can be a time-consuming task, especially if your website has a large number of users. It is often best to hire a professional to handle this task for you. However, if you choose to do it yourself, make sure that you have a system for managing passwords and permissions.
Testing your website's accessibility is important to ensure that everyone can use it. This includes people with disabilities, people using mobile devices, and people with slow internet connections. There are a number of free and paid tools that you can use to test your website's accessibility.
You should monitor your website's uptime on a regular basis to ensure that it is available when people try to access it. There are a number of free and paid tools that you can use for this purpose.
It is important to monitor your website's SEO in order to ensure that it is visible in search engines. This includes tracking your website's ranking, backlinks, and traffic. There are a number of free and paid tools that you can use for this purpose.
While it is possible to do website maintenance on your own, it is often best to hire a professional to do it for you. This is because web maintenance can be time-consuming and technical, and it is easy to make mistakes that could end up costing you money in the long run.
Why is site maintenance necessary?
Website maintenance is important for a number of reasons, the most obvious being that it keeps your website functioning properly. However, there are other reasons to maintain your website on a regular basis, such as keeping your site looking fresh and updated, ensuring that visitors have a good experience when they visit and improving your SEO ranking.
Choosing a versatile website builder is essential in making website maintenance easier. Mailchimp’s website builder makes website maintenance easy and affordable for business owners of all sizes. Learn more about how our builder can help you create a beautiful and functional website that will help you grow your business.
