Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations.
No matter what type of business or brand you have, a professional website is essential for success. Customers want your online presence to be informative and visually appealing. That’s why it’s important to use a website builder that lets you build out your website and easily customize the details. Wix and Squarespace are two of the most popular options for website building, and both are solid choices for anyone looking to create their own site. Here’s how they compare so that you can decide which is best for you.
Featured Partners
Advertisem*nt
1
Wix
Starting Price
$17 per month
Drag & Drop Editor
Yes
E-commerce (low-priced plan)
Yes
2
Web.com
Starting price
$1.95 per month
Website Building
Yes
Standout Features
Customizable templates, Easy drag-and-drop technology, SSL certificate
3
Squarespace
Starting Price
$16 per month
Drag & Drop Editor
Yes
E-commerce (low-priced plan)
Yes
Wix vs. Squarespace: At a Glance
Wix offers website building for beginners and allows users to edit and customize nearly every detail. Many users appreciate the option of a free starter plan.
Squarespace is also designed for beginner website building, offering modern templates and an excellent blogging feature. You really can’t go wrong with either platform.
Squarespace
4.2
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.
Pricing
Plans starting at $16 per month
E-commerce functionality
All plans
Free trial
14-day
On Squarespace's Secure Website
Plans starting at $16 per month
All plans
14-day
Pros & Cons
- Exceptional for blogging
- Unlimited bandwidth and storage
- Integrated design options
- Less intuitive design options
- E-commerce features could be stronger
- Not as many apps and add-ons
Wix
4.0
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.
Pricing
Free version available with paid plans starting at $17 per month
E-commerce functionality
On select plans
Free trial
14-day
On Wix's Website
Free version available with paid plans starting at $17 per month
On select plans
14-day
Pros & Cons
- Wix ADI is unique and novel
- Flexible pricing
- Backup and restore feature
- Limited storage space
- Free plan is limiting
- Not ideal for blogging
How the Builders Stack Up
| Squarespace | Wix | |
|---|---|---|
Starting Price | From $16 per month | From $17 per month |
SEO Tools | Offers meta descriptions and customized URLs for all pages. Google Analytics is available for every plan. SEOSpace SEO plugin now available. | Offers meta descriptions and customized URLs for all pages. Google Analytics is only available for paid plans |
Blogging | Includes built-in blogging tools like categories, comment moderation, tags and post scheduling | Free blogging features include post scheduling, categories, tags and comment moderation features |
Customer Support | 24/7 customer support is offered via email, social media or live chat, but no phone option is available | Customer support is available via phone, email and social media and live chat |
E-Commerce | Physical and digital products | Physical and digital products |
Back-up and Storage | Offers unlimited storage, but users must back up their website content manually | Automatic backup available |
Structured vs. Unstructured Design
Many beginning users appreciate the structured design options that Squarespace offers. Column, row and box locations are predetermined and can only be placed in certain page locations.
Wix allows for much more unstructured page building, which is ideal for users seeking to place design elements exactly where they want them.
It’s very much a personal preference, but for unlimited creative design freedom, Wix is the best choice. It’s also worth noting that Wix offers their Artificial Design Intelligence (ADI) tool that will automatically build a design for you based on how you answer a quick introductory survey. It might not give you the perfect site on your first try, but it could at least provide a good starting point.
SEO Tools
SEO is what drives your website to the top of search engines and involves using optimized keywords and strong content to rank higher. Wix offers a built-in “SEO Wiz” feature, giving users full control over meta titles and descriptions, along with custom URLs. Google Analytics is available only with paid plans.
Squarespace also allows control over meta titles, descriptions and custom URLs. Google Analytics is available with all plans, but some older Squarespace templates can be problematic and don’t allow users to customize their page titles. That being said, there is also a third-party downloadable plugin that does provide SEO tools for Squarespace called SEOSpace.
Planning to Blog?
If you will be using your website for blogging, Squarespace has a slight edge. Once your site is built, Squarespace allows you to begin a blog right away. Features include scheduling, tagging, comment moderation, categories and drafts. It also allows for collaboration and multiple authors on a post.
Wix offers a similar set of blogging features as well as a number of free apps and integrations to help boost your web presence. It offers standard scheduling, tagging and category functionality.
E-commerce Options
Both platforms allow users to sell physical and digital products and offer point-of-sale (POS) integration. Squarespace permits sales of services, and Wix offers a similar set of features in its e-commerce packages. Meanwhile, Wix allows users to sell offline and accept payment upon delivery while Squarespace does not. Wix’s Business plan is $37 per month while Squarespace’s commerce plan is $28 per month.
Backup and Storage
In terms of sheer storage capability, Squarespace offers unlimited storage and wins by a mile. Wix limits users to a maximum of 50GB of storage, which is fine for most smaller websites, but will limit growth.
Wix does take the pressure off remembering to back up your website content, as this feature is automatic. Squarespace users must take the extra step of backing up their content manually.
Featured Partners
Advertisem*nt
1
Wix
Starting Price
$17 per month
Drag & Drop Editor
Yes
E-commerce (low-priced plan)
Yes
2
Web.com
Starting price
$1.95 per month
Website Building
Yes
Standout Features
Customizable templates, Easy drag-and-drop technology, SSL certificate
3
Squarespace
Starting Price
$16 per month
Drag & Drop Editor
Yes
E-commerce (low-priced plan)
Yes
Bottom Line
Both Squarespace and Wix are solid choices for building a website, and each one offers a good amount of support options for any questions you may have along the way.
Which one to choose depends on what you want your site to look like and offer. If you will be blogging frequently and want to sell services online, Squarespace is a bit more robust.
If you are a beginner looking to completely customize your website and achieve high-quality SEO, Wix will be your best bet.
Still researching? Explore more great Wix alternatives.
Frequently Asked Questions
Which is more customizable: Squarespace or Wix?
Wix is more customizable than Squarespace due to its true drag-and-drop site editor. Unlike Squarespace, which is customized based on content blocks, with Wix you have nearly full design flexibility without any custom code.
How does Wix compare to WordPress?
In general, Wix is a much easier way to build and manage a website. Unlike WordPress which involves a steep learning curve, Wix is very intuitive and easy to learn. In return, Wix is recommended for those who need a professional site, but do not have a great deal of time to invest in building one. Meanwhile, WordPress is best for those who have unique site specifications as it is more customizable than Wix. Check out the full comparison of Wix vs WordPress.
How can my business benefit from a website builder?
A website builder makes it possible for you to design a website step-by-step that meets your specifications and allows you to choose where to host it when it comes time for it to go live. If your budget allows, Wix and Squarespace both can meet your needs.
Is Squarespace good for e-commerce?
Squarespace is a great option for businesses that want to add e-commerce functionality to their website. Users have the ability to set up an online store quickly rather than spending months or years developing it from scratch. Not only does Squarespace give users a robust platform to design their website, but it also offers inventory management, shipping options and discount codes for e-commerce stores.
 (2024))
